Tractor, in partnership with HowGood, launched
the Organic Impact Tracker in 2023, becoming the first beverage
brand to track and disclose impact data about its
ingredients.
DENVER and STONE RIDGE, N.Y., May 14, 2024
/PRNewswire/ -- Tractor Beverage Company, the trailblazing pioneer
of Certified Organic, Non-GMO beverages exclusively for the food
service sector, and HowGood, a sustainability intelligence platform
with the world's largest ingredient sustainability database, are
proud to have been recognized by Fast Company's 2024 World Changing
Ideas Awards for the Organic Impact Tracker.
In 2023, Tractor and HowGood partnered to release the Organic
Impact Tracker, a sustainability impact tracker that uses five
metrics to quantify the benefit of sourcing organic ingredients
versus their conventional counterparts: synthetic pesticides
avoided, organic land supported, carbon emissions avoided, water
saved, and improved soil health. As the first and only organic
company dedicated to food service, Tractor is also the only company
in the world to track Synthetic Pesticides Avoided as part of its
impact reporting.
"We're honored by Fast Company's recognition of our
achievement," stated Kevin Sherman,
CEO of Tractor Beverage Company. "Over the past year, Tractor has
steered clear of 34 tons of synthetic pesticides, a significant
step towards leaving a better world for future generations. With
HowGood's assistance, we're setting a new bar for accountability
and transparency in the food and beverage industry and
demonstrating our commitment to prioritizing people and the planet
over pesticides."
HowGood supports food and beverage companies across the value
chain to measure, manage, and communicate their sustainability
impact. Tractor's Organic Impact Tracker is powered by HowGood's
calculations, drawing from a database of over 90,000 agricultural
emission factors.
Through their Fast Company award-winning Organic Impact Tracker
(OIT), HowGood and Tractor have empowered Tractor's Pouring
Partners and consumers to have a global impact. In 2023 alone,
Tractor:
- Avoided 729.4 tons of carbon emissions
- Supported 3882.9 acres of organic land
- Saved 187,453.3 gallons of water
- Contributed to 3882.9 acres of improved soil health
- Avoided 34.04 tons of synthetic pesticides
"Now more than ever, it's important that companies at every
stage of the food value chain are collaborating to achieve impact
reduction goals," said Alexander
Gillett, CEO of HowGood. "Partnering with Tractor to power
their trailblazing sustainability transparency has made it possible
for restaurants and consumers to make informed, responsible
sourcing decisions. We applaud Tractor's innovative approach to
sustainability and are honored to have provided the model and
calculations to make it possible."
HowGood powers sustainability transparency across the food
industry, working with food and beverage companies to calculate and
share their impact data, drive impact reduction for carbon, water,
biodiversity, and more, and make verified sustainability marketing
claims. One of HowGood's customers, Chipotle, has leveraged
HowGood's ingredient-level data in their "Real Foodprint" menu
feature, demonstrating radical transparency in their public
communications.
Since 2020, Tractor has also partnered with Chipotle to pour
drinks that serve a purpose. Beyond pouring certified organic
drinks, Chipotle donates 5% of profits from Tractor Beverage sales
to support farmers.
"We are proud to partner with Tractor Beverages, a company that
offers delicious, all-natural drinks and shares our commitment to
using real ingredients while supporting the farming community,"
says Chris Brandt, Chief
Brand Officer at Chipotle.
"Organizations like HowGood and Tractor are helping to create
lasting change throughout the food system, and we applaud their
transparency as a means to drive progress."
About Tractor Beverage Company
Tractor Beverage Company is revolutionizing the beverage station as
the first and only USDA Organic Certified, Non-GMO full-line
beverage solution for food service. Farmer-founded and
employee-owned, the team is on a mission to create a cleaner,
healthier planet, one drink at a time. 136 million+ Tractor drinks
are served annually in more than 7,500 locations across 50 states,
with a portfolio of 25 uniquely flavored Certified Organic and
Non-GMO craft refreshers, lemonades, and premium craft sodas as
well as organic frozen and organic mixology. Tractor's thoughtfully
crafted drinks feature clean ingredients that deliver on taste,
functionality, and experience, without any of the bad stuff.
Tractor is the first beverage brand to track and disclose impact
data about its ingredients through the Organic Impact Tracker,
quantifying the benefit of sourcing organic versus conventional
ingredients. The company was included on the 2023 and 2022 Inc.
5000 lists of America's fastest-growing private companies, and on
Fast Company's 2021 list of the world's Most Innovative Companies.
For more information, visit drinktractor.com or follow along on
Instagram at @drinktractor.
About HowGood
HowGood is an independent research
company and SaaS Sustainability Intelligence platform with the
world's largest database on food product sustainability. With more
than 90,000 agricultural emissions factors, HowGood helps leading
brands, suppliers, retailers and restaurants to measure, reduce,
and communicate their environmental and social impact. Through
in-depth, ingredient-level insights into factors like greenhouse
gas emissions, biodiversity, labor risk, animal welfare, and other
key impacts, HowGood's data power strategic decision-making for the
sourcing, manufacturing, merchandising, and marketing of
sustainable products.
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SOURCE Tractor Beverage Co. and HowGood