Revolutionary Design and Innovation: Unleashing Disruption
with a Proven Methodology
LOS
ANGELES, May 7, 2024 /PRNewswire/ -- Industrial
Designer and Founder of RKS Design, Ravi
Sawhney, announces the release of his latest book,
"Psycho-Aesthetics 2.0: Revolutionary Design and Innovation:
Unleashing Disruption with a Proven Methodology." This seminal
work builds on the foundational principles introduced in his first
book, "Predictable Magic," which was followed by Harvard Business School as a case study and
Harvard classroom exercise—an honor
shared by only one other Industrial Design Firm globally.
"Psycho-Aesthetics 2.0" explores the transformative power of
Psycho-Aesthetics (P/A) across diverse sectors including business
innovation, product design, brand development, and social commerce.
Sawhney, who holds over 300 patents across 90 countries, draws from
his vast experience to demonstrate how strategic design thinking
can forge profound emotional connections and innovative solutions
that resonate globally. His work with leading brands like Aspargo,
StrokeDX, Samsung, Pepsi and Unilever underscores the significant
impact of P/A on market and brand creation.
This book is not simply a continuation of previous ideas but a
visionary expansion that positions P/A as an indispensable tool for
modern innovators and designers. Sawhney explores how leveraging
the human-centric approach of P/A can lead to products and
solutions that significantly enhance life quality and consumer
satisfaction.
"Design is more than aesthetics—it's about creating solutions
that enhance the human experience," said Ravi Sawhney. "With 'Psycho-Aesthetics 2.0,' I
offer a proven methodology for harnessing the potential of design
thinking to produce groundbreaking and sustainable
innovations."
"Psycho-Aesthetics 2.0: Revolutionary Design and Innovation:
Unleashing Disruption with a Proven Methodology" is now available
for purchase on Amazon. It is an essential resource for anyone in
the design industry, from corporate teams at multinational
companies to leaders in innovation seeking to integrate impactful
design strategies into their products and services.
About Ravi Sawhney
Ravi Sawhney is the visionary
founder of RKS Design, a leader in the fields of design and
innovation. An acclaimed author and pioneer, Sawhney has dedicated
his career to bridging the gap between technology and user
experience, crafting products that not only meet but exceed human
aspirations and desires.
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Gonzales, 6193682701, 377323@email4pr.com
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SOURCE Ravi Sawhney