Tulip's Clienteling and POS solutions will continue to
support Mulberry's world-class customer experience
TORONTO, May 2, 2024
/PRNewswire/ -- Mulberry, the esteemed British luxury brand, has
recently confirmed the expansion of their successful partnership
with Tulip, a leading provider of retail customer engagement
solutions. The collaboration integrated Tulip's mobile-first,
omnichannel retail solutions across Mulberry stores in the UK and
US.
The British brand has been a Tulip partner since 2018, using
Tulip's world-class Clienteling and Mobile POS (mPOS) solutions.
Mulberry's customer-centric approach, which aims to provide each
customer with a personalized shopping experience, is supported by
Tulip's clienteling solutions. Tulip's customer engagement
solutions enable Mulberry store associates to showcase and sell
products unavailable in store, enhancing the brand's omnichannel
approach and elevating the customer experience.
Tulip's Clienteling and mPOS have played a crucial role in
delivering a fully mobile and highly personal customer experience.
Tulip's robust mPOS system enables Mulberry to provide quick,
hassle-free checkout and equips associates with the omnichannel
capabilities to showcase and sell online products as well as accept
omnichannel returns. Tulip Clienteling enables personalized
customer interactions both inside and outside of the store through
the all-in-one customer profile and outreach system that helps
facilitate a tailored cohesive experience for Mulberry's modern
shoppers.
"We are proud to strengthen our partnership with Mulberry, which
combines heritage with innovation, embodying an ambition to elevate
customer engagement and redefine the retail experience," said
Ian Rawlins, Tulip's CEO. "Our
shared vision for an omnichannel, fully mobile and engaging
customer experience is already reshaping standards in the retail
sector."
About Tulip
Tulip is the world's largest cloud-based retail customer
engagement platform provider, with best-in-class Clienteling and
POS capabilities that let retailers realize the full potential of
omnichannel commerce. The world's most iconic retailers like
David Yurman, Versace, Jimmy Choo, Mulberry, Saks Fifth Avenue,
Ferragamo, COACH, and Michael Kors use Tulip to modernize the
shopping experience, creating personalized shopping journeys that
increase sales and improve customer loyalty across channels.
Partnered with Apple and Salesforce, Tulip enables retailers to
build deeply personal connections with customers, fulfill orders,
close out purchases, and maximize store associate productivity and
performance.
About Mulberry
Established in Somerset in
1971, Mulberry has grown to become the largest maker of luxury
leather goods in the United Kingdom.
With a contemporary take on British heritage and a focus on
responsible craft, the brand's ambition is to create progressive
luxury, which is made to last.
Sustainability has been implicit in the Mulberry ethos since its
inception; in 2021, this became explicit with the launch of the
Made to Last Manifesto, detailing Mulberry's commitment to becoming
regenerative and circular across every aspect of its business.
Today, Mulberry is a global brand, made up of over 1,200 people,
across factories, stores, and offices, but its values and
commitment to improving the impact it has on people and the planet
remain the same.
Media Contact
Sive
O'Neill, VP Marketing
1 855-834-4587
377095@email4pr.com
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SOURCE Tulip