LONGUEUIL, QC, May 1, 2024
/CNW/ - Québec Maple Syrup Producers (QMSP) reacted with joy
upon the announcement from Agriculture and Agri-Food Canada (AAFC)
of a record amount of funding to promote maple syrup abroad over
the next three years.
The federal government has allocated up to $3.6 million from its AgriMarketing Program, an
initiative under the Sustainable Canadian Agricultural Partnership.
QMSP President Luc Goulet called it
a win-win situation: "AAFC's generous funding will substantially
boost the Maple from Canada brand in key export markets like the
UK, Germany, Japan, and Australia. Educating consumers about the
benefits and versatility of maple is an ongoing effort, both at
home and abroad. We'll be able to further differentiate maple syrup
from other sweeteners by responding to shoppers' environmental
concerns as well as the latest food trends."
"Canadian maple syrup is the best in the world," said the
Honourable Lawrence MacAulay, Minister of Agriculture and
Agri-Food. "With this funding, we're spreading the word about the
quality, versatility, and sustainability of Canadian maple syrup to
drive demand, increase our exports, and create more opportunities
for the hardworking maple producers."
QMSP's investments in the generic promotion of maple syrup have
proven successful, as sales and exports of maple syrup have been
booming. Exports grew by 28% from 2019 to 2023 through its joint
efforts with partners.
"The federal government's support is of vital importance and
just reward for the hard work of our maple producers who
consistently turn out exceptional, high-quality products that we
export to over 70 countries around the world," added QMSP Director
of Promotion and Market Development David
Marino.
About Québec Maple Syrup Producers and the Maple from Canada
Brand
Québec Maple Syrup Producers (QMSP) represents
the interests of 13,300 maple producers and 8,000 maple
enterprises. Québec accounts for an average 72% of the world's
maple syrup, exporting it to more than 70 nations.
QMSP.ca – @AcericoleQc
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SOURCE Québec Maple Syrup Producers