NEW
YORK, May 1, 2024 /PRNewswire/ -- Vendelux has
been named in the Forrester Best Practice Report
"Reimagine B2B Events With AI". The recent report references 12
vendors offering AI-powered event capabilities.
Vendelux Enables Data-Driven Event Marketing
Events
are often the single biggest line item in a B2B marketing budget,
yet nearly every aspect of event marketing planning and impact
measurement is opaque.
"Ask any B2B CMO how they find and select the events they invest
in, how they know who is going to be there, how they coordinate
with sales, and what their ROI is. Most often you are led to a
manual spreadsheet with incomplete data. It's shocking that, in an
era of data-driven marketing strategies and tech-enabled CMOs,
multi-million dollar budget decisions are still being determined
via guesswork. Vendelux is the first AI-powered event intelligence
platform that enables any enterprise customer to plan, execute, and
systematically evaluate their event strategy," said Alex Reynolds, Vendelux CEO.
Pre-Event Phase Critical for Success
"Event success is
largely determined during the pre-event phase," notes the Forrester
report. Marketers must identify the right audience and engage them
with customized, engaging communications. Vendelux is
positioned to provide data analysis and predictive intelligence
capabilities that allow customers to achieve success in the
pre-event phase.
Additional Resources
See the Forrester Report
here: https://vendelux.com/forrester-report/
About Vendelux
Vendelux is the leading AI event intelligence platform designed for
event marketers and event organizers. The platform boasts over
200,000 global B2B events, providing users with powerful
data-driven insights and an array of tools to optimize their event
marketing budgets and event ROI. For more information, visit
www.vendelux.com.
Media Contact
Alex Reynolds
CEO & Co-Founder
alex@vendelux.com
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SOURCE Vendelux