XR Extreme Reach CEO Appointed to Ad Council Board of Directors
May 01 2024 - 10:00AM
Business Wire
Louisa Wong joins other top executives to help
spearhead efforts using the power of communications to address
critical social and health issues
XR Extreme Reach, XR Extreme Reach (XR), a global technology
company that powers the creative economy, announces its Chief
Executive Officer, Louisa Wong, has been elected as a board member
to the Ad Council.
Joining the ranks of 23 newly elected senior executive board
members, Wong will help ensure that the Ad Council’s campaigns
remain effective and impactful as the organization remains
steadfast in addressing the country’s most critical and pressing
social and health issues in America. The nonprofit’s mission is to
convene the best storytellers to educate, unite and uplift by
opening hearts and inspiring action to accelerate change. Wong
joins the board with other executive leaders of top organizations
from Paramount, PepsiCo, Verizon and others.
"To be a part of the Ad Council's Board of Directors is an honor
and a privilege,” said Louisa Wong, chief executive officer, XR.
“As the Ad Council inspires action and improves lives, I am excited
to contribute my expertise and passion to help drive meaningful
change on pressing issues that impact everyday Americans such as
gun violence prevention, spreading of misinformation that can
impact mental health, substance use disorders, and hate and bias.
Together, we are a force for positive impact, leveraging our
collective influence to make a difference in communities across the
country,” added Wong.
Through her leading global technology company, XR, Wong has held
a long-standing partnership with the national non-profit
organization. XR has powered the delivery of hundreds of important
PSA campaigns into 2,000 linear television broadcasters and 9,000
radio stations around the nation. Some of these campaigns include
Project Roadblock, Hurricane Sandy Relief and Financial Literacy
efforts, along with iconic spots from Smokey Bear and Love Has No
Labels.
“Throughout the years, XR has been a critical partner to the Ad
Council, helping us to strategically place public service messaging
across over $1B of donated airtime from stations and networks,”
said Corrina Greenberg, Chief Development and Revenue Officer at
the Ad Council. “Beyond financial impact, XR has consistently
proven its invaluable support during regional and national
emergencies, helping us air timely messaging that can make a
life-saving difference,” added Greenberg.
XR also guides the Ad Council through the changing media
landscape by offering insight to various logistical challenges such
as supporting localization and targeted campaigns, and signaling
specific air dates of spots to ensure talent compliance for their
ads.
The Ad Council was founded as a national nonprofit in 1942 with
the belief that the power of advertising and communication can help
drive social change.
About XR
XR is a global technology company that powers the creative
economy. XR moves creativity forward – uniting data at scale across
content, media and productions to maximize business value through
intelligence. Our platform empowers thousands of brands, agencies,
publishers and studios to create, distribute, and optimize
advertising and productions that reach and engage audiences–on any
screen, anywhere in the world. More than a billion brand assets and
over $100B in media and production spend is powered by XR’s
AI-driven enterprise platform. XR operates in 140 countries and has
offices across North America, Europe, Asia and Australia.
About The Ad Council
The Ad Council convenes creative storytellers to educate, unite
and uplift audiences by opening hearts, inspiring action and
accelerating change around the most pressing issues in America.
Since the non-profit’s founding, the organization and its partners
in advertising, media, marketing and tech have been behind some of
the country’s most iconic social impact campaigns – Smokey Bear, A
Mind Is a Terrible Thing to Waste, Love Has No Labels, Tear the
Paper Ceiling and many more. With a current focus on mental health,
gun safety, the opioid epidemic, skill-based hiring and other
critical issues, the Ad Council’s national campaigns encompass
advertising and media content, ground game and community efforts,
trusted messenger and influencer engagement, and employer programs,
among other innovative strategies to move the needle on the most
important issues of the day.
To learn more or get involved, visit AdCouncil.org, join the Ad
Council's communities on Facebook, Instagram, LinkedIn, and
Twitter, and view campaign creatives on YouTube.
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Cassady Nordeen cassady@purposenorthamerica.com 718-644-0273