Orgill Launches B2B2C eCommerce Powered by Elastic Path
May 01 2024 - 7:00AM
Business Wire
Centralized multi-store management ensures
consistency and accuracy across Orgill dealers, empowering them to
grow their business with performant digital experiences
Elastic Path, the leader of the composable commerce movement,
today announced Orgill, the fastest-growing independent hardware
distributor, has implemented Elastic Path Composable Commerce,
hosted on AWS, to power their industry-leading B2B2C eCommerce
solution. This B2B2C solution enables Orgill to offer dealers –
many of which are launching their first shoppable online site –
commerce experiences that are fast to launch, efficient to
maintain, and flexible to customize for individual stores.
“We’ve wanted to pursue this B2B2C initiative for more than a
decade, and our ambitions go beyond what a typical provider could
support,” said Grant Morrow, Director of eCommerce at Orgill. “Our
dealers need flexibility and customization, and we need support,
scalability, and the ability to manage all stores within a
controlled, centralized environment. The only way to bring this
program to life was with composable commerce and Elastic Path.”
With Elastic Path, Orgill is able to centrally manage
integrations and product data while enabling individual
distributors to customize their stores. Orgill is now empowered to
provide commerce for 13,000 retail hardware stores across 50
countries, accommodating dealers with different brands,
specifications, markets, product assortments, pricing requirements,
budget, and POS experiences. Orgill is able to manage all dealer
stores within a single environment, ensuring streamlined operations
and consistent, accurate, conversion-boosting customer experiences
across their dealer network.
Orgill calls this B2B2C commerce solution Impact eCommerce™.
It’s already powering hundreds of catalogs on dealer websites, and
many hundreds more are in the pipeline for full websites. This
composable commerce solution comes preloaded with enriched product
data for more than 75,000 Orgill product items, along with access
to Orgill’s Industry PIM program for data on 1.3 million products
from outside of Orgill if the dealer opts for it. Dealers get the
ability to add their own products to their catalog and can choose
between Orgill-managed pricing or their own customized prices. With
this solution, dealers of all sizes can launch an online store
quickly, customize as they need, and offer buy-online-pay-in-store
and digital checkout experiences that drive new and increased
revenue.
Orgill’s B2B2C commerce program includes multiple program levels
ranging from catalog only to basic website solutions to a fully POS
integrated commerce system. Dealer brands can test and refine
online commerce initiatives, including a Marketing Starter Kit that
allows business users to execute branding and marketing
initiatives. For dealers, site implementations go live in weeks,
and catalogs launch in days or even hours.
About Elastic Path
Elastic Path is on a mission to break through the barriers that
prevent commerce leaders from delivering extraordinary shopping
experiences. Today, that means making composable commerce
accessible to all brands by reducing the cost, time, and overall
risk of implementing and managing a multi-vendor approach. With
Elastic Path, both business and tech teams are able to innovate on
their own terms, fully embrace composability, and in turn, never
compromise on what’s possible.
Learn more at www.elasticpath.com
About Orgill
Orgill, the industry’s fastest-growing hardlines distributor,
was founded in 1847 and is headquartered in Collierville,
Tennessee. Orgill serves more than 13,000 retail hardware stores,
home centers, professional lumber dealers and farm stores
throughout the U.S. and Canada, and in over 50 countries around the
world. More information can be found at orgill.com.
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Brianne Thomas media@elasticpath.com