Microsoft's New Version of Windows Media Player Will Use Video Content From Claxson's ESDC Digital Platform Claxson will be the only provider of video content for Microsoft's WMP 10 in Latin America SAO PAULO, Brazil, Oct. 28 /PRNewswire-FirstCall/ -- Claxson, a multimedia company providing branded entertainment content targeted to Spanish and Portuguese speakers around the world, signed an agreement with Microsoft, world leader in software development, to provide broadband content to its Windows Media Player 10 (WMP 10), the new Windows Media Player version launched worldwide recently. Through this agreement, Claxson will become the only provider of video content for Microsoft's new product in Latin America. Starting in November, WMP 10 will now offer in DVD quality (high definition -- 1 MBPS) the best programming from Claxson's pay television channels (such as Infinito, Fashion TV and Utilisima), as well as a Reuters news channel. This project uses the El Sitio Digital Channel (ESDC) broadband platform, which was created by Claxson and has been the leader in its field in Latin America since 2001. ESDC is the only entertainment platform geared towards distribution and sale of broadband content. It includes direct marketing tools, audio and video administrators, text, images and 3D, allowing companies to design, implement and manage Internet applications quickly, efficiently and at a low cost. The companies that are currently using ESDC services include FiberTel in Argentina and Brasil Telecom in Brazil, as well as Claxson's pay television channels, and Claxson's broadcast TV network Chilevision and its leading radio group in Chile. Roberto Cibrian, senior vice president of Claxson's Broadband and Internet Division, said, "It's an honor to participate in the international launch of the new version of a popular and successful product such as Microsoft's Windows Media Player. By providing technology and video programming from our ESDC platform, we are providing Microsoft with a leading proprietary technology for the entire region. It's an effective solution that will satisfy their needs." Marcos Galassi, NexTVision's CEO and responsible for the digital distribution of Claxson's programming and ESDC technology in Brazil, said that "by including the programming and technology offered by ESDC in the new Windows Media 10, we are creating a unique precedent in the Brazilian market, since we will be providing a better quality experience and Premium content to all Windows Media users in our country." According to the agreement, ESDC will provide Microsoft with technology and video content for the new Windows Media Player 10, which will be made available, individually or in packages, through an electronic licensing system created by Paypal, one of the most respected electronic payment systems in the world. Claxson's programming will be renewed every month. At first there will be 10 hours a month in Spanish and Portuguese. Very soon, the programming will also include Retro channel's classic movies. The content available at the launch of Windows Media Player 10 includes: Infinito: * Disparen contra Garzon * Argentina, santuario nazi * Atentado a las Torres Gemelas * Tarot, la rueda de la vida * Flores y plantas que curan * Ser Indigo * Combo Ovni #1 * Pasion y misterio: Gato encerrado * Tratamientos alternativos de sanacion * Brasilia * �Quien mato a PC Farias? * Hackers: los piratas de la red * Jack el destripador * La exportacion de la macumba * Umbanda: la religion que nacio en Brasil * Varginha, el Roswell brasile�o * Cronica de ovnis: Brasil * El camino de Santiago, con Paulo Coelho * Rituales satanicos Fashion TV: * Making of ... Julieta Prandi en la isla de Caras * Making of ... Pampita Ardonhain y Florencia Gomez Cordoba en Punta del Este * Un dia con ... Sofia Zamolo en Paris * Un dia con ... Nicole Newman en Nueva York * Un dia con ... Geraldine Newman en Miami * Un dia con ... Dolores Barreiro * FTV Beach #1 y #2 Utilisima: * Velas * Jabones * Papel Mache * Modelado en porcelana fria * Pintura sobre tela * Panaderia en casa * Tecnicas de vitreaux * Fragancias * Tecnicas de cocina para trabajar el chocolate y el caramelo About Claxson's Broadband and Internet Division The Broadband and Internet Division groups all of Claxson's broadband and Internet properties. ESDC is the leader in the broadband sector and it is the first intelligent multimedia platform, developed by Claxson, to serve the Iberoamerican Internet market in the region. This unit also includes all of Claxson's online contents and interactive marketing tools, all grouped under the brand El Sitio.com, as well as its pay television sites, Space, Retro, I.Sat, Infinito, FTV, MuchMusic, HTV, Venus and Playboy TV and its interactive formats and on-line versions of the radio stations of the Broadcasting division. The Division also operates in conjunction with AOL, the paid version of Cupido.Net, one of the most popular dating services on the Internet. DATASOURCE: Claxson Interactive Group, Inc. CONTACT: Alfredo Richard, Communications of Claxson, +1-305-894-3588, Web site: http://www.claxson.com/

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