Pepsi Dig In Day returns Saturday, November 5th giving consumers the
chance to win $5,000 for themselves
and a $5,000 donation to their
nominated Black-owned restaurant when they dine out and share on
social media
PURCHASE, N.Y., Oct. 25,
2022 /PRNewswire/ -- Pepsi Dig In, the
purpose-driven platform designed to drive access, business
acceleration and awareness for Black-owned restaurants, is rallying
Americans across the country to celebrate their local Black-owned
restaurants by dining at them on Saturday,
November 5th for Pepsi Dig In Day.
To kick off the festivities for Pepsi Dig In Day, now in its
second year, Pepsi Dig In has teamed up with author, television
personality and celebrity chef Carla
Hall to encourage food lovers to come together and dine at
Black-owned restaurants. From October 25th
through November 6th, fans who post their meal and tag their
favorite local Black-owned eatery will have the chance to win
$5,000 for themselves and a
$5,000 donation for the nominated
restaurant, when they include @PepsiDigIn and #DigInShowLove
#sweepstakes. See Official Rules for details and restrictions.
"I've always been passionate about celebrating the food and
community that Black-owned restaurants bring to the table. Pepsi
Dig In does a phenomenal job of supporting these culinary gems with
initiatives like Pepsi Dig In Day. We can all make a tangible
impact by dining at these restaurants and enjoying what they have
to offer," said chef Carla Hall.
An annual initiative, Pepsi Dig In Day aims to drive consumers
to patronize Black-owned restaurants and support the cornerstone of
communities across the country. As part of the larger Pepsi Dig In
program to drive business and visibility to Black-owned
restaurants, Pepsi Dig In Day brings national awareness to Black
restaurateurs by tapping into the network and scale that Pepsi
provides.
"Pepsi Dig In Day is a movement to inspire diners to discover
Black-owned restaurants they're excited to visit all year round.
From rallying food lovers to providing tools for restauranteurs,
our goal is to leverage the combined resources and power of our
platform, partners, and fans to make a long-lasting impact," said
Scott Finlow, Chief Marketing Officer of PepsiCo Global
Foodservice.
This year, Pepsi Dig In is inspiring Americans to show love for
their favorite local Black-owned eateries for Pepsi Dig In Day and
beyond with activities including:
- Pepsi Dig In will cover the tab between $2,000 and $5,000
at select Black-owned restaurants on Pepsi Dig In Day (while
supplies last). Brunch celebrations at Pepsi Dig In restaurant
partners will feature a mix of live DJs, custom menus, and more at
20 select restaurants in major cities across the country including
Los Angeles, Philadelphia, Atlanta, Miami, Houston, Phoenix, among others. Fans can check
@PepsiDigIn on social to find out where they can celebrate near
them.
- Corporate partners rise to the occasion to support Pepsi Dig In
Day by offering a sponsored lunch from Black-owned restaurants for
their employees from October 31st through
November 4th. Companies committed to Pepsi Dig In Corporate
Week include the National Football League, National Hockey League,
Tripadvisor, Minnesota Vikings, Minnesota Twins, Minnesota United
FC, BentoBox, Vail Resorts, Hudson Creative, Launch Kits, LiveRamp,
Delaware North, Acceleration Community of Companies, Genesco Sports
Enterprises, FUSE, Figure 8, Walton
Isaacson, and others.
- Providing Black restauranteurs with funding and dedicated
toolkits of templated brand materials to help bolster their
marketing and social media efforts around Pepsi Dig In Day.
- Encouraging consumers to find their local Black-owned
restaurants via EatOkra, and post and tag @PepsiDigIn and
#DigInShowLove to help spread the word in their own
communities.
Pepsi Dig In continues to offer Black restaurateurs access to
resources like Black Restaurants Deliver, a free eight-week
consultancy by the experts at Figure 8 that enables restaurants
with the tools to meet consumer needs, increase business and
improve their online presence. In addition, Pepsi Dig In provides
access to opportunities for growth and visibility like its recent
Restaurant Royalty Residency program bringing custom dishes from
Black restauranteurs to Las Vegas
for four-week residencies at MGM Resorts International Mandalay Bay
and Luxor hotels. This
collaboration is fostered by a shared commitment to building an
inclusive and diverse culture for employees, guests, and
community.
For further information on Pepsi Dig In, fans can visit
PepsiDigIn.com and follow @PepsiDigIn on Instagram, Facebook and
Twitter for the latest updates.
About Pepsi Dig In
Pepsi Dig In is the brand's multi-faceted platform designed to
drive access, business acceleration, and awareness to Black-owned
restaurants including millions in grants and resources. Launched in
2020 as part of PepsiCo's Racial Equality Journey (REJ), the
company committed $50 million to
support Black-owned businesses over five years, part of PepsiCo's
larger REJ initiative totaling more than $400 million to increase representation within
the company, support Black-owned businesses, and help to create
economic opportunities in the communities it serves. To date, Pepsi
Dig In has driven:
About PepsiCo
- Access, through a $10 million
grant from the PepsiCo Foundation to the National Urban League to
co-create the Black Restaurant Accelerator program, which provides
funding, mentoring and management training to 500 Black restaurant
owners in 12 cities over a five-year period.
- Business acceleration, by launching Black Restaurants Deliver,
a pro bono digital and delivery consulting program that is helping
restaurant owners adapt to the new consumer landscape.
- Consumer awareness, with the Restaurant Royalty program
encouraging consumers to nominate and share their favorite
Black-Owned restaurants to unlock access to unique opportunities,
and National Dig In Day, an annual initiative driving consumers to
visit these establishments.
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $79
billion in net revenue in 2021, driven by a complimentary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with PepsiCo Positive
(pep+). pep+ is our strategic end-to-end transformation that puts
sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for the planet and people. For more
information, visit www.pepsico.com, and follow on Twitter,
Instagram, Facebook, and LinkedIn @PepsiCo.
NO PURCHASE NECESSARY. Begins
10/25/22, 12:00:00 a.m. ET and ends
11/6/22, 11:59:59 p.m. ET. Open to
legal U.S. residents residing in the 50 US/DC who are 18 or older
(19 or older for AL/NE) at the time of entry. Void where
prohibited. To enter without making a purchase, email
pepsidigin@genescosports.com with "Pepsi Dig In Entry" in the
Subject line and include (a) your first and last name, complete
street address (no PO boxes), day phone number, DOB and email
address; and (b) the name and address of the Black-owned restaurant
you wish to nominate in the body of the email. Limit one entry per
person per day, regardless of entry method. Subject to Official
Rules: bit.ly/3TqENP1. Sponsor: Pepsi-Cola Company, 700 Anderson
Hill Road, Purchase, NY 10577.
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SOURCE PepsiCo Beverages North America