SACRAMENTO, Calif.,
Dec. 28, 2021 /PRNewswire/
-- Blue Diamond Growers, the world's leading almond marketer
and processor, is bringing its almond growing history to life in
this year's Rose Parade®, an iconic annual New Year's
Day event held in Pasadena, CA on
January 1, 2022. This is the fourth
year the growers' cooperative/global brand will participate in the
parade.
Blue Diamond Growers will be participating in the Tournament of
Roses Parade on January 1, 2022, with
a custom designed float carrying four grower families (sixteen
float riders) who were selected for their deep commitment to
sustainability and environmentally responsible farming. The parade
theme is "Dream. Believe. Achieve." Blue Diamond's float features
vibrant almond blossoms symbolizing the beginning of each almond's
journey and a rustic truck filled with sacks of almonds
representing the successful fall harvest, and two gift baskets
displaying a few of the more than 100 Blue Diamond products created
from our quality almonds. Every Blue Diamond product starts with
almonds harvested by our grower-owners in California's Central Valley who farm with the
future in mind, and leave legacies of healthy land to the next
generations.
Founded in 1910, the Blue Diamond Growers cooperative, with
approximately 3,000 almond grower-owners, has an unwavering mission
of delivering the benefits of almonds to the world. Our float
showcases how Blue Diamond's legacy of quality came into existence,
from the first tree planted in California's rich soil, to the bloom of our
expansive, vibrant orchards, to the creation of delicious Blue
Diamond products made with the highest quality almonds.
"Blue Diamond is pleased to, for the fourth year, participate in
the Rose Parade®," said Raj Joshi, SVP Global Consumer Division for
Blue Diamond Growers. "It's a great way to showcase to the world
our amazing growers and the innovative ways they farm sustainably
and serve as responsible stewards of the land. We're proud of our
growers and the quality of our almonds, and we're extremely proud
of our brand!"
View the Blue Diamond Growers float in the Rose Parade on
January 1, 2022, that starts at
8 a.m. PST in Pasadena, California, and will be broadcast
live on television. Please check your local broadcast listings for
more information.
About the Pasadena Tournament of Roses
The Tournament
of Roses® is a volunteer organization that hosts
America's New Year Celebration® with the Rose
Parade® presented by Honda, the Rose Bowl
Game® presented by Northwestern Mutual, and a
variety of accompanying events. An estimated 935 volunteer members
of the association will drive the success of 133rd Rose
Parade themed "Dream. Believe. Achieve" on Saturday, January 1, 2022, followed by the 108th
Rose Bowl Game. For more information,
visit www.tournamentofroses.com.
About Blue Diamond
Our cooperative consists of
approximately 3,000 grower-owners, and is the world's leading
almond marketer and processor. We led the development of
California's almond industry since
it was formed as a nonprofit, grower-owned cooperative with over a
century of experience in growing and processing almonds. Every
single almond is grown with care in Blue Diamond Orchards in the
fertile Central Valley of California. With the values of quality,
partnership, innovation, and integrity, Blue Diamond Growers work
together to produce the best almonds. Blue Diamond markets and
sells a wide range of almond-based snacks, beverages, and
ingredients, including Blue Diamond Snack Almonds®,
Nut-Thins® crackers, almond flour, baking mixes,
and Almond Breeze® almondmilk and almondmilk creamers.
For more information, visit www.bluediamond.com or like
us on Facebook and follow us on LinkedIn, Twitter, Instagram and
YouTube.
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SOURCE Blue Diamond Growers