LOS ANGELES, Dec. 8, 2021 Viceroy Hotels & Resorts,
the global modern luxury brand and proud member of the world's
largest alliance of independent hotel brands - Global Hotel
Alliance - announces today its continued partnership with GHA
DISCOVERY including a new digital rewards currency, DISCOVERY
Dollars (D$), and curated members-only "Live Local" experiences at
Viceroy hotel locations across the globe.
GHA DISCOVERY, the world's largest loyalty program for
independent hotel brands, launched its reimagined program meeting
the needs of modern travelers with more rewards, recognition, and
opportunities to experience hotels and resorts at home or away.
Operated by Global Hotel Alliance (GHA), the program, which
embraces new travel and lifestyle trends, encompasses more than 500
hotels across 35 brands in 85 countries and serves more than 11
million members.
"At Viceroy, our loyal guests not only receive recognition for
being a GHA DISCOVERY member, but also are the recipients of unique
and generous rewards no matter if they are staying with us or one
of the program's trusted network of hotels around the world," said
Bill Walshe, CEO of Viceroy Hotels
& Resorts. "Our guests are informed, articulate and savvy
and with this expanded loyalty program we hope to strengthen and
build our relationship with guests for years to come."
GHA DISCOVERY is modeled around three member-centric concepts: a
new digital rewards currency, DISCOVERY Dollars (D$); Recognition,
with more tiers and multiple ways to progress and benefits from the
first stay; and Live Local, inviting members into the hotels even
without a stay, through offers and experiences from pool access to
spa days to dining and more.
Key benefits of the new program include:
DISCOVERY DOLLARS (D$): An all-new digital rewards currency
where members earn D$ at any property in the GHA DISCOVERY
collection for use on future stays. At check-out, D$ earned on
previous stays can be used towards the hotel room, room upgrades,
dining, spa treatments, or other extras. Members can earn D$ from
Day One, and the percentage earned on eligible spend increases with
membership tier status, starting at 4% and rising to 7%.
EXPANDED MEMBERSHIP TIERS: The new GHA DISCOVERY tiers are
Silver, Gold, Platinum and Titanium. New members achieve Silver
status upon joining the program and are entitled to benefits from
their first stay. Tier progression is easier and faster to access,
thanks to an extra tier added and more flexible criteria. Members
can move to the next tier in three ways – the number of
nights/stays, spend across eligible purchases, or the number of
hotel brands stayed in. Titanium members can also benefit from
status sharing, with the option to gift their tier to a friend or
family member each year.
LIVE LOCAL: Tapping into the staycation trend, Live Local gives
members access to GHA properties in their hometown through Stay
Offers for well-deserved breaks; Local Offers for short bursts of
enjoyment without a stay, such as access to the beach, gym or pool,
or special deals on dining and wellness; plus, Experiences –
bespoke member-only activities that immerse them in their local
culture or community, from tours and classes to events and
nature-bound expeditions.
Viceroy's new "Live Local" offerings highlight hyper-tailored,
exclusive experiences for its GHA DISCOVERY members from the beach
to the mountains including:
- A cooking class for four at Viceroy Chicago with Executive Chef
Stephen Gillanders to make his
signature dish: lobster dumplings.
- A private, guided snowshoe tour from the recently opened
Viceroy Kopoanik through the beautiful winter scenery of Serbia's
largest national park in Serbia.
- A quintessential SoCal experience of surf lessons in the
Pacific courtesy of Viceroy Santa Monica complete with a personal
beach butler.
- A one-of-a-kind opportunity to collect native herbs and spices
to make your own Spiced Rum at Sugar Beach, A Viceroy Resort.
Beyond rewards and benefits, GHA DISCOVERY better leverages the
emerging role of hotels and resorts as community and lifestyle
hubs, tapping into consumer appetite for connection to people and
places and encouraging them to spend locally, giving a much-needed
boost to the hospitality sector and local economies.
This conscious travel movement, accelerated by the pandemic and
embraced by GHA and its hotel brands like Viceroy Hotels &
Resorts, with an onus on giving back to communities and the
environment, is reflected in a special promotion to mark the
relaunch of GHA DISCOVERY. Applicable to member bookings made on
the GHA DISCOVERY website or mobile app between December 8 - 21, 2021 for travel completed by
June 30, 2022. GHA DISCOVERY will
contribute $1 per booking to
charities supported by alliance brands encompassing multiple
causes, including programs dedicated to education for children,
healthcare and social wellbeing, environmental protection, and
animal welfare.
GHA DISCOVERY is complimentary to join, and travelers can sign
up online or download the GHA DISCOVERY app and register on their
mobile phones. Travelers can also connect with GHA DISCOVERY on
Instagram and Facebook.
For more information visit GHA DISCOVERY
Media Contact | viceroy@thedooronline.com
ABOUT VICEROY HOTELS & RESORTS
Viceroy Hotels & Resorts is a global modern luxury brand,
inspiring travelers with one-of-a-kind, authentic experiences that
bring together provocative design and intuitive service. Dynamic
destinations immersed in the local community and culture are at the
core of the Viceroy guest experience, and to better serve travelers
the brand has established three unique hotel categories consisting
of the Icon Collection composed of unparalleled properties
furnishing lavish experiences, the Lifestyle Series offering
energizing stays in vibrant locales, and Urban Retreats based in
bold, eccentric cities. Viceroy's portfolio of hotels and resorts
can be found in a diverse array of breathtaking and inspiring
destinations, including Los Cabos, Santa
Monica, Chicago,
Beverly Hills, Riviera Maya,
Snowmass, San Francisco,
Washington D.C. and St. Lucia. In 2020, the brand expanded to D.C.
with the opening of the Viceroy Washington DC and Hotel Zena
(Washington D.C.), and Viceroy is
growing its international portfolio with the recent opening of
Viceroy Kopaonik Serbia and looking ahead with Viceroy at Ombria
Resort Algarve (Portugal) in 2022
and Viceroy Bocas Del Toro Panama in 2023. Additionally, Viceroy
was named one of the Top 25 Hotel Brands on Travel + Leisure
World's Best Awards 2021.
Viceroy for Everyone, Viceroy's ongoing commitment to diversity,
equity and inclusion to its colleagues and guests can be found at
http://www.viceroyhotelsandresorts.com/about-us/diversity-equity-inclusion.
Viceroy is a member of the Global Hotel Alliance (GHA)
DISCOVERY, a unique loyalty program offering exclusive benefits and
experiences to its members at over 500 hotels around the world. For
more information, visit http://www.viceroyhotelsandresorts.com.
Follow Viceroy on Facebook and Instagram.
Media Contact
Erika Gable, Viceroy Hotels &
Resorts, 1 315.247.0217, viceroy@thedooronline.com
SOURCE Viceroy Hotels & Resorts