TORONTO, Dec. 6, 2021 /PRNewswire-PRWeb/ -- "The
COVID-19 pandemic is rewriting the rules of retail. A growing
number of shoppers now rely on same-day delivery, curbside pickup,
in-home/in-car delivery, and AI-powered drive-thru to get their
goods. To accommodate such a paradigm shift, retailers must
undertake significant changes in their business models to become
digitally enabled and data-driven. The current textbook on
multi-channel retailing was published 12 years ago. To fill this
knowledge gap, I write this textbook to provide academics and
practitioners a modern view on omni-channel retailing. My goal is
to help retailers to thrive during COVID-19 and beyond," Dr.
Ken Kwong-Kay Wong states.
"Omni-Channel Retailing: A strategy for retailers to thrive in
the COVID-19 pandemic and beyond" (published by iUniverse) is
written to help retailers and retail students understand the
importance of delivering a seamless, cohesive, and contextual
customer experience throughout the shopping journey. This book
addresses today's retailers' challenges and gives new ideas for
implementation. Relevant activities and discussion topics are
included to help readers master the concepts.
"This book is the only college/university-level textbook in
omni-channel retailing that's published in 2021 (the previous one
was published in 2009 by Poloian). Although there are some trade
books on this topic, most of them are U.K.-focused whereas mine has
lots of Canadian and American examples, in addition to some
examples drawing from Europe and
China. Furthermore, it's a
colorful book written in an easy-to-understand manner," the author
says.
When asked what he wants readers to take away from the book, the
author answers, "To the retail students who are studying retailing
at colleges and universities, I hope this book can help them
understand the reality faced by retailers and learn about the
omni-channel retailing strategies that retailers can actually
deploy to help them grow during this COVID-19 pandemic and beyond.
To the readers who are retail operators, I hope this book can give
them practical strategies and tactics that they can implement
immediately to better attract and retain their customers." For more
details about the book, please visit
https://www.omnichannel-retailing.world/
"Omni-Channel Retailing: A strategy for retailers to thrive in
the COVID-19 pandemic and beyond"
By Ken Kwong-Kay Wong
Softcover | 8.5 x 8.5in | 260 pages | ISBN 9781663226945
E-Book | 260 pages | ISBN 9781663226952
Available at Amazon and Barnes & Noble
About the Author
Dr. Ken Kwong-Kay Wong is an
award-winning professor who has taught retail management for more
than a decade in Canada. He
co-authored the textbook "Pop-up Retail Strategies in Omnichannel
Context." His research examines luxury brands and customer
experience management. His work has been published in the Journal
of Retailing and Consumer Services, The Service Industries Journal,
Marketing Bulletin, and other journals.
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SOURCE Dr. Ken Kwong-Kay Wong