LOS ANGELES, Nov. 18, 2021 /PRNewswire/ -- Logcast launches
their highly-anticipated app globally, which will reconstruct the
way audio creators create, monetize and distribute their content —
offering one-tap audio creation, unlockable fan experiences, and
next-gen monetization tools like spoken audio NFTs (non-fungible
tokens).
Logcast, which is out in the App Store now on iOS, is a social
network app empowering the next generation of audio creators. Built
out of Sweden, the app lets people
record and share short-form audio updates (known as "logs"), up to
ten minutes long, instantly with one tap. For the first time,
podcasting has been made social — you can follow friends, join
conversations, share your ideas and soon earn money directly from
your listeners.
The Stockholm-based startup,
founded by Johanna Hoof and
Leni Andronicos, enables anyone with
a smartphone to create audio experiences within seconds; users are
able to record and share content on the go with "one tap". Once
creators have recorded their voice, they can publish it instantly,
or choose to edit the clip, add a photo and share it with their
community on the app. In an attempt to encourage authentic content
creation, the app doesn't allow pre-recorded uploads; instead,
users have one shot at pressing the record button, recording the
content and publishing.
With Logcast, audio creators can build and monetise their fan
relationships by delivering interactive audio experiences
exclusively to their biggest supporters, giving creators more
direct control over their growing success.
"We see three specific challenges faced by audio creators today
— creation, distribution and monetization. The process to create
audio content, like podcasts, is difficult, meaning the scope of
who can get involved and succeed in the space is narrow," says
Leni Andronicos, co-founder &
CEO.
"Our goal is to help them create, distribute and monetize their
content on their own terms — direct to their fans. We believe
crypto-powered monetization tools like NFTs play a big part in this
future, and will allow our creators to cultivate a superfan
community on Logcast. This is the future of fan-to-creator
relationships and digital content ownership."
Creators upload content recorded on-the-go and in the moment,
which they wouldn't typically share on traditional social or audio
streaming platforms. It's a more authentic alternative to the more
polished music or podcast rollouts that we see today. As a creator,
it's empowering to share moments with your community as they
happen, and test out creativity in a lower-stakes environment.
"We believe that courting the millions of people who listen to
podcasts but have never recorded one means building tools that make
voice content distribution easy, instant and social," adds
co-founder and Chief Creative Officer Johanna Hoof. "Unlike other players who cater to
the top 2% of creators, Logcast exists for the other 98% of people
who still have something to say. We are democratizing this industry
and making it available for everyone."
Logcast makes the traditionally one-sided experience of
podcasting social for the first time, with users able to follow
their friends, create Projects, join groups (or "Circles"), send
private messages, and discover personalised experiences as served
by the app's recommendation engine. It's been described as a
personalized "micro podcast" reel — or if you took a podcast app,
crossed it with Twitter and added a dash of TikTok.
Ahead of its North American launch today, Logcast received new
investment from American creators, entertainment stars and music
executives, including Star of Showtime's 'The Chi' Jacob Latimore, Girvan "Fly" Henry (Think It's A
Game Records), streaming executive J.R. McKee, and Drew de Leon (Alamo Records / The Digilogue),
helping to drive awareness and accelerate the app's growth in the
US market.
Logcast's unique features:
- Logcast gives audio creators more control on how to monetize
their work, allowing the creator to have complete ownership of
their monetization. Audio clips are created, distributed and will
eventually have unlockable paid experiences that the creator can
adjust within the app itself.
- The eventual roll out of self-service spoken audio NFTs in the
platform, currently in private beta with select creators.
- Users can record, share and listen to content using only
AirPods, making it one of the few apps that allows you to put down
a hand-held device and communicate solely through voice. Mirroring
the ebb and flow of a real life conversation.
- Instant, one tap audio recording (live and spontaneous, the
next generation of podcasting), allowing for up to ten minutes of
recording per log.
Since the launch of its public beta in April this year,
thousands of creators, including music artists, comedians, sports
stars, and health & lifestyle experts, have joined the
platform, with over 40,000 minutes of content streamed.
Current investors in Logcast include global tech and
entertainment executives Jonas Siljemark (former Vice President,
Warner Music Nordics), Niklas
Carlheim-Mueller (former Vice President, Ericsson),
Adam Jafer (founder of VOI
Technology), and Jens Nygård (Vice President, Episerver), and is
advised by Simon Telian (Managing
Director, Advanced Blockchain AG) and Juan
Serruya (former Head of Engineering at Spotify New
York).
Learn more about Logcast by visiting their
website or downloading the Logcast app in the App
Store.
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SOURCE Logcast