WASHINGTON, Nov. 18, 2021 /PRNewswire/ -- ZOA Energy, a
brand rooted in positivity, partnered with TikTok influencers JT
Laybourne and Ed Delmore, known for
their inspirational and uplifting content, this month to showcase
how #KindnessCAN change the world. Together, they culminated
the campaign with a 3-hour TikTok LIVE event on World Kindness Day
to raise awareness that a kind word or simple gesture has the power
to change someone's day. The live charity event touted as "one of
the most impressive non-sponsored charity lives" on the TikTok
platform raised $55,700 for
the Made of Millions Foundation, a global nonprofit on a mission to
change how the world perceives mental health.
During the LIVE event on Laybourne's TikTok, the global
community came together in celebration of World Kindness Day,
including renowned TikTokers such as Sheena
Melwani, The Real Indian Dad, Blitz The Seahawk, Louie (St.
Louis Blues Mascot), and the Utah
Jazz Bear. Individuals from all
walks of life joined the conversation about the importance of
kindness, with Melwani also joining in to sing bars from her
upcoming new album.
ZOA's partnership with Laybourne and Delmore has encouraged
everyday warriors to reflect on what #KindnessCAN do through the
power of positive actions, words, deeds, and self-reflection. To
show the world just how powerful #KindnessCAN be, the duo went on a
month-long journey of random acts of kindness both virtually and
in-person to encourage the world to find kindness within themselves
and for others. Making multiple stops at iconic California locations (Rodeo Drive,
Santa Monica's 3rd Street
Promenade, the LACMA Urban Light exhibit and the Hollywood Walk of
Fame), the duo took to the streets with a freestanding mirror
encouraging tourists and locals alike to find love for themselves
with the request for the people to pay it forward with a ZOA
challenge coin whenever the opportune moment presents
itself.
Since then, the company took to social media to spotlight 12
everyday warriors with 12 Days of Kindness. ZOA featured the
profiles of teachers, frontline workers, parents, and hardworking
hands around the world to share stories of how kindness has
impacted their daily lives. Every day, ZOA Energy posted a new
profile on their website and social media leading up to World
Kindness Day and the TikTok LIVE event on November 13.
"The World Kindness Day TikTok LIVE event was even more
inspiring and humbling than I could've imagined," said Ed Delmore, ZOA partner and TikTok inspirator.
"The entire kindness movement has been a life-changing experience
and it was so incredible to hear the stories of the Everyday
Warriors of our generation making a difference in their communities
with true acts of kindness."
"ZOA is all about energy for a positive, healthy life. In these
polarized times, the #KindnessCAN campaign has grown into a
cultural movement, and we're proud to be part of the conversation,"
said Joen Choe, Chief Brand Officer at ZOA. "We're honored to have
worked alongside the ZOA team, JT and Ed to help energize simple
acts of #KindnessCAN in people's everyday lives."
For more information about #KindnessCAN, the TikTok LIVE event
and ZOA Energy products please visit https://zoaenergy.com/ and
follow the brand on Instagram @zoaenergy.
About ZOA Energy:
ZOA is the healthy energy drink created and developed by
Dwayne Johnson, Dany Garcia, Dave
Rienzi and John Shulman to
bring more positive energy to everyday life. Created as a
convenient, healthy solution for the unique challenges of today,
ZOA was made to sustain with vitamins C for immunity, and vitamin B
and natural caffeine for clean, enhanced energy. Follow the brand
online at zoaenergy.com.
About Made of Millions
Made of Millions Foundation is a global mental health advocacy
nonprofit on a mission to change how the world perceives mental
health. Its platforms, events, campaigns and resources reach
millions of sufferers around the world each year. For more
information, please visit http://www.madeofmillions.com.
MEDIA CONTACT:
Kristina Avena | Konnect Agency
646.453.7167
324128@email4pr.com
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SOURCE ZOA Energy