LOS ANGELES, Nov. 10, 2021 /PRNewswire/ -- Leading
plant-based pioneer Follow Your Heart is at it again
launching another standout alternative, USDA-certified organic
SuperMac, a new macaroni option paired with deluxe
sauces that are made with vegetables, beans, and
cashews. SuperMac is bringing a fresh approach to
everyone's favorite nostalgic pantry staple, expanding the macaroni
and cheese category beyond processed cheese "alternatives" to a
reimagined nutritious option made with whole foods that offer "real
food, real fast."
This launch marks the entrance into an entirely new category for
Follow Your Heart as it is the company's first product to hit
shelves as a main meal staple option found in the grocery aisles.
Available exclusively at Whole Foods Market locations nationwide
until the end of March 2022, SuperMac
comes in two flavors: Cheezy Carrot and Creamy Caulifredo™.
Creamy, delicious, and kid-friendly, it comes in an 8.1-ounce box
with a deluxe sauce pouch for a suggested retail price of
$5.99 and is ideal for a quick meal
or as a side dish.
"While we have a long history in the refrigerated section, we're
always looking for exciting ways to expand the universe of healthy,
plant-based solutions no matter where they're found in the store,"
said Bob Goldberg, co-founder, CEO
of Follow Your Heart. "SuperMac is an innovative, organic
replacement for traditional mac and cheese as its sauces are made
with vegetables, cashews, and beans. It's quick, simple,
plant-based, and it's not only for kids. For so many occasions,
it's a meal in under 10 minutes that will put a smile on your
face."
An evolution from the traditional boxed macaroni and cheese,
Follow Your Heart SuperMac is an alternative to this
mainstream U.S. household staple and is made with organic
ingredients including whole vegetables, beans, and cashews to
provide an incredibly creamy yet dairy-free macaroni and cheese
experience to satisfy even the pickiest eaters.
SuperMac was ideated by Heather
Goldberg and Jenny Engel of
Spork Foods and developed in partnership with Follow Your Heart.
The busy moms and vegan chef sisters tapped into the need for more
nutritious, plant-forward meals that are quick and easy for
on-the-go parents to prepare for their kids.
"We've broken the mold in the mac and cheese category with
SuperMac. Now, eating a nutrient-dense, healthier meal can
also be extremely quick, delicious, and comforting. We're hoping to
help busy people like us make better-for-you, compassionate
choices," said Jenny Engel. "And the
best part is that our kids absolutely love it and can't tell that
they're actually eating carrots and cauliflower. They'll thank us
later!" said Heather
Goldberg.
Follow Your Heart SuperMac debuts at a time when demand
for plant-based as well as kid-friendly, parent-approved foods is
at an all-time high. The growth rate for the U.S. plant-based food
market more than doubled in 2020, as sales surged 27 percent to
$7 billion, according to the
Plant-Based Foods Association and The Good Food Institute. In
addition, SuperMac fills the gap for more convenience foods
now that consumers have less time to cook as revealed by recent New
Hope Media research.
Follow Your Heart Cheezy Carrot SuperMac sauce is made
with organic ingredients including carrots, butternut squash, and
navy beans, and Creamy
Caulifredo SuperMac sauce is made with organic
ingredients including navy beans, cauliflower, and cashew butter.
Key attributes of the product include:
- Nutrient-forward sauce made with organic vegetables, beans, and
cashews - SuperMac is real food, real fast!
- USDA Certified Organic and plant-based
- Allergen Friendly: dairy-, egg-, peanut-, and soy-free
- Cholesterol free and preservative-free
- Kid pleasing, convenient, and fast to prepare
Launching just in time for the holiday season, SuperMac
is an easy, crowd-pleasing alternative. "Whether you're
having a plant-based or traditional feast, SuperMac is a
superb addition to any holiday table and it is also great to have
on hand for an easy-to-prepare meal in minutes during this very
busy time of year," said Goldberg.
Follow Your Heart SuperMac is available at all Whole
Foods Market locations.
Downloadable images are available here.
About Follow Your Heart:
For more than 50 years, Follow Your Heart has established itself
as a leader in the dairy-free, plant-based industry. Committed to
environmentally sustainable business practices, Follow Your Heart
manufactures its products in its Los
Angeles-based solar-powered facility called Earth Island®
which has been distinguished as Platinum-level Zero Waste
certified, the highest possible status, under the TRUE (Total
Resource Use and Efficiency) certification system. Follow Your
Heart's signature products include Vegenaise®, Dairy-Free Cheeses,
VeganEgg®, Salad Dressings, Dairy-Free Yogurt, Cream Cheese, and
Sour Cream, all of which are naturally dairy-, gluten- and
cholesterol-free and made with all-natural, non-GMO
ingredients.
Contacts:
Janette Rizk, 323350@email4pr.com;
805-895-4940
Kate Lowery, 323350@email4pr.com;
512-657-0925
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SOURCE Follow Your Heart