NEW YORK, Oct. 14, 2021 /PRNewswire/ -- UM, the global
media agency network of IPG Mediabrands, today announced that it
has been named media Agency of Record for Storck USA, the
confectionery that manufactures favorites like Werther's Original,
Riesen and Mamba. UM will take on all strategy, planning, buying
and analytics duties, as well as employ its Shopper commerce
practice to support the company and its robust portfolio of
brands.
"We are thrilled to welcome the beloved Storck brand to the UM
family," said Lynn Lewis, US CEO,
UM. "We look forward to leveraging our Futureproof approach to
accelerate business momentum for Storck and its wonderful portfolio
of sweet treats through strategic marketplace strategy and
multichannel, data-driven media solutions."
"The UM team truly understands today's marketplace, and how to
connect with consumers now, and into the future," said Kelly Cook, Vice President of Marketing,
Storck USA. "Their category
insights, commerce capabilities and deep data expertise will propel
our business in the critical fourth-quarter Fall-through-holidays
season and beyond."
This latest announcement follows several high-profile brands
recently appointing UM media Agency of Record, including Enterprise
Holdings, Behr Paint and NYC & Company.
About UM
UM is a global media agency committed to
Futureproofing our clients' businesses for the now and the next. We
leverage the transformational power of rich business analytics and
real-time intelligence to maximize growth and activate the full
consumer journey across content and connections. Our consultative
approach and agile model, rooted in diversity, equity and
belonging, drive better business outcomes for brands. As the
leading global media network in IPG Mediabrands, UM operates in
over 100 countries, with more than 3,000 people innovating on a
roster of global clients including Accenture, American Express,
Coca-Cola, ExxonMobil, GoPro, Johnson & Johnson, Levi Strauss
& Co, Mattel, Sony and Spotify. For more information, please
visit https://www.umww.com/.
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SOURCE UM