LIMA, Ohio, Aug. 26, 2021 /PRNewswire/ -- Southern
Recipe, the preferred pork rind brand across America, will honor
the more than 3.5 million hard working truck drivers in our
country. On average, these dedicated unsung heroes of the industry
travel nearly 400 billion miles each year. In the brand's Annual
Truck Driver Appreciation campaign, Southern Recipe will shine a
light on the truck driving category and support St. Christopher
Truckers Development and Relief Fund (SCF) with a $5,000 donation. From August 15th through September 18th, consumers are invited
to help raise funding and awareness for SCF through an interactive,
fun, and highly engaging TikTok-centric campaign that affords them
the chance to win cash prizes and pork rinds by lip-syncing along
with our selected truck drivers – and weekly voting for their
favorite TikTok driver video.
To kick off this innovative awareness effort, six SCF-related
truck drivers will be selected for their lip-syncing abilities.
They will also be asked to support SCF's mission and awareness
efforts with Americans nationwide through each lip sync video.
Meanwhile, consumers will be invited to do the same and submit
their entries to Southern Recipe via the social media platform of
their choice. As the nation votes weekly for their favorite
drivers' videos, consumers will be incentivized to participate and
spread awareness with the chance to win $1,000 and six months of free pork rinds. Our
TikTok drivers will also receive pork rinds plus a matching cash
prize automatically for their talents and efforts.
"Literally everything that comes into our
plants and everything that leaves our plants are transported by way
of America's truck drivers," shares Mark Singleton, Vice
President of Sales and Marketing at Southern Recipe and Rudolph
Foods. "We've been celebrating these important road heroes for a
decade now, and we couldn't be happier to do so. These men and
women literally help fuel our families with food and comfort. To
Southern Recipe pork rinds, that's pretty much as big as it
gets."
"We're thrilled to partner with Southern Recipe again this year
and support our road warriors," said Shannon Currier, Director of Philanthropy and
Development at St. Christopher Truckers Development and Relief
Fund. "Tik Tok has become relevant
across all ages, genders and professions. Truck drivers find it a
source of entertainment as well as an outlet for self-expression.
We think this is a great way to help everyone know just a little
more about their daily struggles, plight, and passion for the
profession, too."
Members of the community, TikTok, other social media fans, and
families of truck drivers across America are encouraged to
celebrate Truck Driver Appreciation Week with Southern Recipe and
SCF across the social space at SouthernRecipe.com and
@SouthernRecipe.
About Southern Recipe
Southern Recipe Pork Rinds is a wholly owned division of Rudolph
Foods Company, Inc., and is one of the world's largest
suppliers of branded and private-label snack products, including
the world's largest manufacturer of pork rinds. With plants in
Ohio, Georgia, Texas, Mississippi and California, Southern Recipe is solely
dedicated to providing its customers with the best quality products
and the highest levels of customer service at the best
price.
About St. Christopher Truckers Development
and Relief Fund
The St. Christopher
Truckers Development and Relief Fund (SCF) is a 501(c)(3), truck
driver charity that helps over-the-road/regional semi-truck
drivers and their families when an illness or injury, occurring
within the last year, has caused them to be out of work. The SCF is
also working to provide programs that will benefit professional
drivers and the trucking industry.
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SOURCE Southern Recipe