LOS ANGELES, June 21, 2021 /PRNewswire/ -- Today, at the
2021 Cannes Lions Festival, over ten thousand advertising and
creative professionals representing some of the world's best known
brands will gather in a web-based environment for the first time in
history. This event is a giant step in the evolution of the World
Wide Web brought by Vatom's SpatialWeb -- the
industry's most advanced and customizable web-based gathering.
The Cannes Lions Festival is the premiere gathering of its type,
bringing together the highest level executives and creative leaders
from the top brands, advertising agencies, marketing and media
companies. In this year's gathering, top sponsors-- including
Amazon, P&G, Nielsen and others-- will explore and meet
each other in virtual pavilions and view speakers in simulcast on
performance stages on Vatom's Platform. Together, they will welcome
the largest confluence of individuals ever assembled in one spatial
website.
In early 2015, Eric Pulier,
proposed and lead the creation of the first NFT (called a "Virtual
Atom" or "Vatom"). Today the Vatom, powered by the token VEE, is
the most widely deployed NFT among Fortune 500 companies, and the
only experiential NFT platform in the industry. There are over 30
million Vatom NFTs in circulation to over 2 million NFT
wallets.
"We are stunned and humbled by the overwhelming response," said
Eric Pulier, founder and CEO of
Vatom. "The Vatom Platform is emerging as the basis of the next
generation of human engagement, combining blockchain digital
objects with expansive, customizable social spaces. This new way of
connecting and interacting allows brands and creators to activate,
engage and monetize audiences like never before."
Anyone with an iPhone, Android phone, laptop, tablet, or VR
Headset, can enter and explore, shop, connect and play. Unlike
virtual worlds that demand heavyweight hardware, head mounted
displays, or proprietary downloads and installs, Vatom's SpatialWeb
is built to widely democratize access to an emerging NFT
Metaverse.
"I was overwhelmed by what I experienced today," said
Michael Beneville, Chief Creative
Officer of Vatom, Inc. "As I roamed about the massive virtual crowd
in Cannes Lions 2021, I was struck by how many brands and industry
leaders were inspired by the staggering implications of the
emerging NFT Metaverse. The ideas were flowing like mad about new
ways to delight consumers, build long term customer relationships,
and create new revenue streams."
The Cannes Lions Virtual Experience that launched today marks a
series of unprecedented "firsts" that promise to change the face of
online communication:
- SCALABILITY: Metaverse platforms today have been relegated to
sharding parallel spaces when each becomes full at about a hundred
or so people. Today's SpatialWeb announcement heralds the arrival
of a single space accommodating thousands of people, each with
complete agency and freedom to explore at once. The SpatialWeb
architecture is already several orders of magnitude more scalable
than other entrants, with an architecture that will allow an
unlimited number of simultaneous participants.
- NO-CLICK BUYING: Transforms eCommerce to a social sport,
dramatically changing the landscape of experiential shopping.
- RECURSIVE MICRO-ECONOMIES: revolutionary capability to enable
every buyer to become a seller and every seller a buyer in
real-time, seamlessly across augmented and virtual reality,
resulting in unprecedented economic velocity.
- NFT GALLERIES WITH LIVE AUCTIONS: say goodbye to boring flat
web pages with bidding forms. Vatom's human-powered auction houses
reinvent communal commerce online and off.
- SELF-SERVICE TOOLS: from the most non-technical consumer, to
sophisticated agencies running complex global campaigns across
millions of users, Vatom Studio is the only battle-tested tool for
experiential NFT Metaverse experiences at scale.
- MARKETPLACES: going beyond simple NFT speculation, the Vatom
Marketplaces are designed to empower developers and creators to
extend the platform itself and generate revenue from templates,
scripts and objects.
- DECENTRALIZED AUTONOMOUS LIFE FORMS: Artificial intelligence
meets blockchain. Today's demonstration of "living" NFTs changes
the way we perceive the nature of reality. At today's Cannes Lions,
you can't unsee the world's first "organic" dog on blockchain and
the scripting language (called "interscripted) that enables
developers to create NFTs that change state based on internal
"brains", interactions with other NFTs, and real-time reactions to
real world events such as sports scores or weather. Imagine a world
of independently existing life forms, born of imagination and
manifesting as self-directed beings across a persistent extension
of our world across AR & VR.
About Vatom Inc.
Vatom's mission is to bring humanity
together online. The Vatom NFT Platform evolves the web into a
massively scalable social experience with dynamic blockchain-based
digital objects. The result is dramatically better online
engagement across sectors, including marketing, education, health
care, media, sports, music, commerce and government.
Media Inquiries:
Escalate PR
vatom@escalatePR.com
View original content to download
multimedia:http://www.prnewswire.com/news-releases/cannes-lions-the-most-prestigious-creativity-awards-show-chooses-vatom-spatialweb-as-virtual-platform-for-2021-festival-301316622.html
SOURCE Vatom Inc.