CHICAGO, May 13, 2021 /PRNewswire/ -- Pearl
Milling Company, maker of the 132-year-old pancake mix and syrup
products previously found under the Aunt Jemima name, today
announced its community funding initiative as part of the
brand's commitment to support the Black community. P.E.A.R.L.
Pledge is a multi-year program focused on championing the
empowerment and success of Black women and girls across the
country. In its inaugural year, the brand will award $1 million in grants to nonprofit organizations
helping to fulfill this mission.
As part of its rebranding journey, Pearl Milling Company set out
to fulfill two promises: to continue delivering the same
great-tasting products families have enjoyed for over a century and
to inspire moments that matter around the breakfast table and in
communities. With a commitment to community impact, the brand
developed P.E.A.R.L. Pledge (Prosperity, Empowerment,
Access, Representation and Leadership) as a
platform to help address societal barriers faced by Black women and
girls.
Recognizing the importance of Black women in the brand's
history, P.E.A.R.L. Pledge will focus on providing funding to
organizations helping to meet the significant needs facing Black
women and girls today, such as gaps in food security and inadequate
access to financial and educational resources.
How to Nominate and Apply
In addition to opening
applications for eligible nonprofits, Pearl Milling Company is
encouraging people to nominate organizations for grants that will
range from $25,000 to $100,000. These grants will be awarded based on
several factors, including how the chosen organizations will use
the funding. Both nominations and applications can be
submitted at www.pearlmillingcompany.com/pearlpledge; nominations
will close by 11:59 p.m. PST on
May 27 and applications will close by
11:59 p.m. PST on June 3.
To help select the grant winners, Pearl Milling Company will
work with an Advisory Council comprised of diverse external
partners knowledgeable about the needs in the Black community and
who have personally worked to drive change, as well as diverse
internal team members at PepsiCo. Grant recipients will be
announced on the brand's website this summer.
Addressing issues of inequality and creating opportunities for
Black people ladders up to a broader commitment for Pearl Milling
Company's parent company PepsiCo. In 2020, PepsiCo announced it
will invest more than $400 million over five years focused on
increasing Black representation at PepsiCo, supporting Black-owned
businesses, and lifting up Black communities in the U.S. As an
extension of PepsiCo's Racial Equality Journey efforts,
P.E.A.R.L. Pledge adds to PepsiCo's community investment, which
together with The PepsiCo Foundation, includes providing
$6.5 million in community impact
grants, $10 million to support
Black-owned restaurants and $5
million to launch a Leader Development Fellowship
Program.
For more information about P.E.A.R.L. Pledge, visit
www.pearlmillingcompany.com/pearlpledge and follow Pearl
Milling Company on social media at
www.facebook.com/pearlmillingcompany and
www.instagram.com/pearlmillingcompany/ for updates on the
program.
About Pearl Milling Company
Pearl Milling Company,
owned by The Quaker Oats Company, a unit of PepsiCo, Inc., provides
great tasting pancake mixes, syrups, cornmeal, flour, and
grits products that have been helping families create memorable
breakfast moments for over a century. Founded in 1888, Pearl
Milling Company began as a small mill in St. Joseph, Missouri producing flour, cornmeal
and, beginning in 1889, the famous self-rising pancake mix that
would go on to be known as Aunt Jemima. Its pancake mix varieties
include Original, Buttermilk, Whole Wheat, Cap'n Crunch's
Berrytastic Pancake Mix, as well as its Pancake On The Go products
in Chocolate Chip and Buttermilk & Maple. Syrup varieties
include Original, Lite, Butter Rich, Butter Lite, and Country Rich,
in addition to several cornmeal, cornmeal mix and grits offerings.
For more information, please visit www.pearlmillingcompany.com,
www.facebook.com/pearlmillingcompany or follow us on
Instagram @pearlmillingcompany.
About The Quaker Oats Company
The Quaker Oats Company,
headquartered in Chicago, is a unit of PepsiCo, Inc., one of
the world's largest consumer packaged goods companies. For more
than 140 years, Quaker's brands have served as symbols of quality,
great taste and nutrition. Quaker® Oats,
Quaker® Rice Cakes and Quaker Chewy®
Granola Bars are consumer favorites. For more information, please
visit www.QuakerOats.com, www.Facebook.com/Quaker or
follow us on Twitter and Instagram @Quaker.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $70
billion in net revenue in 2020, driven by a complementary
food and beverage portfolio that includes Frito-Lay, Gatorade,
Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including 23 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient
Foods and Beverages by Winning with Purpose. "Winning with Purpose"
reflects our ambition to win sustainably in the marketplace and
embed purpose into all aspects of the business. For more
information, visit www.pepsico.com.
Quaker.Foodsmedia@pepsico.com
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SOURCE The Quaker Oats Company