SAN FRANCISCO, March 30, 2021 /PRNewswire/ -- FinancialForce,
the leading customer-centric ERP and #1 professional services
automation (PSA) business suite, today announced the appointment of
Aaron Koenderman as VP of Global
Partner Strategy. Koenderman will define and execute channel
partner strategy to grow revenue and fuel success for the channel
ecosystem. Additionally, he will continue to support the strategy
and growth across the Global System Integrators (GSI) & Global
Professional Services portfolio within the Enterprise segment.
Koenderman brings a broad array of relevant experience to his
role after spending the bulk of his 15-year consulting career at
Avanade, an Accenture-Microsoft joint venture. He worked across
several roles within the Avanade business during his tenure
including large-scale program delivery, client leadership, practice
development, direct and channel enterprise sales, and P&L
responsibility.
"Aaron is a proven leader with a passion for customer and
partner success, and we are thrilled to have him lead this critical
area of our business," said Tony
Kender, Chief Revenue Officer at FinancialForce. "Since
joining FinancialForce in 2020, Aaron has led targeted efforts to
build our business across the GSI portfolio. His leadership and
direct partnership with the field teams has contributed to
meaningful engagement and pipeline development with many leading
global organizations over the past 12 months."
Most recently, Koenderman was Vice President of Growth at
Connected, a software product development firm where he was
responsible for developing client strategy, business growth and
helping clients realize the business impact from building better
products. "I'm excited to be part of FinancialForce's exceptional
team," said Koenderman. "We have ambitious growth goals across all
segments and I'm extremely bullish about the potential to scale our
partner ecosystem, especially in the Enterprise given the maturity
of our product, our sales motions with Salesforce, and the overall
market demand for our offerings."
Koenderman received an MBA from the Carlson School of Management
at the University of Minnesota and a
bachelor's degree in Mechanical Engineering from Penn State University.
About FinancialForce
FinancialForce offers
customer-centric business applications on the leading cloud
platform from Salesforce. We accelerate business growth with the
only modern ERP suite and the #1 professional services automation
(PSA), enabling real-time insights and intelligent decision-making.
See your customers in full color with Salesforce and
FinancialForce. Founded in 2009 and headquartered in San Francisco, FinancialForce is backed by
Advent International, Salesforce Ventures, and Technology Crossover
Ventures. For more information, visit www.financialforce.com.
*Most adopted PSA solution in SPI Research's 2021 PS Maturity™
Benchmark; most adopted PSA solution by Technology Services
Industry Association in 2020; leader in IDC MarketScape for
Worldwide SaaS and Cloud-Enabled Midmarket Finance and Accounting
Applications, 2020; #1 Enterprise and Mid-Market PSA and leader in
Accounting by G2.
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SOURCE FinancialForce