CHICAGO, March 5, 2021 /PRNewswire/ -- The original car
wax that put Turtle Wax® on the map was developed in
founder Ben Hirsch's bathtub. The
company at that time was called Plastone, which later evolved into
the celebrated Turtle Wax brand it is today. From its humble
Chicago roots to distribution in
more than 120 countries, Turtle Wax products continue to outshine
the competition, providing car enthusiasts with formulas to meet
their ever-changing needs.
From city streets to country roads, Turtle Wax has been an
integral part of American culture for the last 75 years and has
solidified its place in the hearts and minds of car enthusiasts as
the No. 1 brand across multiple categories including carpet/fabric
care, spray wax, lens restoration kits, compounds/polishes, scratch
removers and bug/tar/sticker removers.*
To kick-off car care season, Turtle Wax is celebrating its past
while laying the groundwork for the next 75 years with the
announcement of The Healy Family Scholarship Program and
Turtle Wax Hybrid Solutions Ceramic Graphene Paste Wax, a new paste
wax featuring the brand's patent pending graphene technology, one
of the top, new ingredient trends in car care.
"It's been an incredible journey over the last 75 years, and I'm
so lucky to have had a front-row seat to it all," said Denis John Healy, executive chairman, Turtle
Wax. "The fact that we continue to expand to new channels and
territories - yet stay true to our values - and make sure our
products continue to be easy to use, are grounded in technology,
and always come at a great price, is a testament to the foundation
built by my grandparents and parents. I'm honored to continue their
legacy and excited for what we have in store for 2021 and
beyond."
TRAINING THE FUTURE
Setting the industry standard for
superiority in car care is what Turtle Wax has and will continue to
do. An important part of that commitment is supporting the future
generation of car detailers and giving them ample resources to
succeed, and that starts with training, which is paramount to
growing this industry.
The Healy Family Scholarship Program will support training and
educational opportunities for future detailers and chemists. To
start, the brand is donating $75,000
worth of trainings led by a Turtle Wax International Detailing
Association (IDA) Recognized Trainer over the next three years to
support and further their careers without the worry of financial
investments.
INDUSTRY-LEADING INGREDIENTS
With innovation at its
core, it wouldn't be a 75th anniversary celebration
without new products. Beginning today, Turtle Wax is offering fans
the opportunity to purchase the commemorative 75th anniversary
Turtle Wax Hybrid Solutions Ceramic Graphene Paste Wax available in
the US at TurtleWax.com or AutoGeek.com and is coming soon to
Amazon.com – retailing for $35 while
supplies last.
The commemorative paste wax features a unique blend of 10 waxes
that are infused with silicon dioxide (SiO2) ceramic and graphene
technology. The combined key benefits of this limited-edition wax
include incredible gloss, slickness, water repellency, chemical
resistance along with heat dissipation for increased UV protection,
and helps keep water and contaminants from sticking to the vehicle
resulting in a clean, protected and easier-to-maintain finish.
Graphene technology within the paste wax has been an industry
game-changer and a key factor in the early successes of the brand's
Hybrid Solutions Pro line. Having launched in December 2020 with Turtle Wax's proprietary
patent pending graphene technology, the Hybrid Solutions Pro line
was one of the first graphene-infused products available at mass
retail. The product line – which includes 1 & Done Compound
Correct & Finish™ To the Max Wax™ and Pro Flex
Wax™ – holds a No. 1 Amazon New Release Badge and has Turtle
Wax as relevant as ever in the car care industry.
COMMEMORATIVE BIRTHDAY KIT
Fans can also get their
hands on a birthday kit which includes the 75th
anniversary Turtle Wax Hybrid Solutions Ceramic Graphene Paste Wax,
professional-grade car care accessories and a modern-vintage style
capsule apparel collection, available for purchase now at
TurtleWax.com. Current members of the Chicago-based car detailing subscription
service GloveBox will be receiving the entire kit as part of
their April box. For fans not already subscribed, those who sign up
before April at GloveBoxDetail.com can use the code 'TURTLEWAX75'
when checking out to receive 30 percent off a monthly subscription
package.
For more details on Turtle Wax's 75th anniversary and
to learn more about the brand's history, visit www.turtlewax.com
and follow the brand on social at @TurtleWax and #TurtleWax75 on
Twitter, Facebook, Instagram and YouTube.
*NPD units 12 months ending Dec.
2020
About Turtle Wax
The Turtle Wax story started with the
launch of the first-ever bottled car wax in 1944. More than 75
years later, the 'Most Innovative Brand in Car Care' is still
capturing the attention of the auto appearance industry with a
cross-category assortment of No. 1 selling products. With product
distribution in more than 120 countries, the Turtle Wax brand
resonates around the globe, but the brand's heart remains in its
hometown of Chicago, where
award-winning innovation is developed to this day. For an inside
look at the brand's breakthrough product development process or how
Turtle Wax supports car culture worldwide, visit TurtleWax.com.
Media Contact: John Manzo, Zeno
Group, john.manzo@zenogroup.com
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SOURCE Turtle Wax