SAN FRANCISCO, Jan. 27, 2021 /PRNewswire/ -- Front, the
first strategic investment platform that puts data-driven
investment guidance in the hands of a new generation of investors
with FISCO technology, today announced Adam
Israel as the new COO. Adam brings decades of financial
services experience to this fast-growing fintech startup,
previously managing strategic broker dealer initiatives at top
domestic and international wealth and banking businesses, including
HSBC.
"Wealth creation is an uneven playing field. People lack access
to the tools and insights that help big financial institutions
invest strategically," said Adam
Israel, COO at Front. "That is, until Front. I am thrilled
and honored to bring my experience to a mission that will empower
millions of people to build stronger financial futures."
Front launched a waitlist for their app in November 2020 that grew to 40,000 people in two
months. The company officially launched to the public January 2020 and, while not a requirement to use
the app, investors who have linked their existing brokers now
represent over $70 million in assets
under management (AUM). Front connects to popular brokers, like
Robinhood, TD Ameritrade, E*TRADE, Stash, and others, to provide
personalized portfolio analysis and daily stock picks.
Front's proprietary FISCO technology sets Front apart from other
fintech companies. FISCO leverages AI to help investors understand
risk with a single score for every stock. Like a credit score for
stocks, FISCO makes expert insights simple, free, and accessible to
everyone.
The announcement of Front's new COO follows the success of
Front's official app launch, giving a new generation of investors
access to Front's strategic investment tools. The Front app is
available for free on iOS and Android to help everyone invest with
confidence.
About Front
Front is the first strategic investment
platform to empower a new generation of investors with FISCO stock
scoring technology. With Front, people learn data-driven investment
strategies, better portfolio management, and can connect their
broker to invest with confidence. Headquartered in San Francisco, California, Front was founded
in 2020 to help people build stronger financial futures. Front is a
Registered Investment Adviser (RIA) with the SEC. Company advisors
include leaders from Google, Microsoft, Visa, and Target. Get the
free Front app for iOS and Android. Learn more at front.org.
Contacts:
Lauren
Weatherall
lauren@front.org
(415) 322-3015
Natacha Rousseau
natacha@front.org
(323) 352-6417
View original content to download
multimedia:http://www.prnewswire.com/news-releases/front-the-strategic-investment-platform-names-adam-israel-as-new-coo-301216536.html
SOURCE Front Finance