ROCKVILLE, Md., Oct. 19, 2020 /PRNewswire/ -- America
continues to confront the difficult socio-economic effects of the
novel coronavirus pandemic. But the U.S. pet industry is famously
recession resistant, and even as COVID-19-triggered impacts on
American lives and businesses persist, a number of silver linings
have come into focus, representing opportunities for the pet
industry broadly and digital pet services and products
specifically, reports Packaged Facts in the recent market research
study Digital Pet Care Products and Services: E-commerce and
E-connectivity.
For over a decade, online sales have been booming. But the
pandemic has fast-tracked e-commerce like never before. Due to
store closures and safety measures, nearly two-thirds of U.S. pet
owners (64%) are ordering/buying online more, almost half (49%) are
ordering/buying more via smartphone, and over two-fifths (43%) are
buying groceries online more, based on Packaged Facts' April/May
Survey of Pet Owners. In the same survey, 31% of pet owners report
using curbside pickup more for grocery shopping, with 25% using
curbside pickup for the first time.
At the same time, the internet is becoming an essential "pet
care assistant"—and doubly so in the midst of the coronavirus
pandemic. Riding the trend, two well-funded start-ups fielding
Airbnb- and Lyft-type apps—Rover and Wag!—have taken the market for
on-call pet sitting, walking, and boarding services by storm.
Meanwhile, technological innovation continues to invigorate
non-food pet supplies across many categories, resulting in booming
sales of pet tech products.
Well before the coronavirus pandemic took hold in March 2020, telehealth based on app- and
cloud-based technologies was beginning to catch on in the
veterinary business. Capabilities and levels of sophistication
vary, but all the new platforms have in common smartphone apps
designed to involve pet owners more deeply in the healthcare of
their pets. Consumer attitudes toward veterinary telemedicine are
largely favorable, with nearly half (45%) of pet owners agreeing
that they like the idea and 16% strongly agreeing, based on
Packaged Facts' February/March 2020
Survey of Pet Owners.
For the pet industry as a whole, the brightest note has been the
pandemic-driven surge in pet adoption and fostering, giving the
market a welcome infusion of new pet ownership that will benefit
the business for years to come.
About the Report
Packaged Facts' first-edition Digital Pet Care Products
and Services: E-commerce and E-connectivity is now on sale.
Purchase the report by visiting:
https://www.packagedfacts.com/Digital-Pet-Care-Products-Services-commerce-connectivity-13518751/.
The report examines important market trends in depth in a volume
crafted to assist pet industry participants in capitalizing fully
on emergent opportunities in the time of coronavirus, after the
medical crisis recedes, and well into the future of a U.S. pet
industry forecast to exceed $100
billion within the two years.
Please contact Packaged Facts' Communications Manager
Daniel Granderson at
dgranderson@packagedfacts.com to request the report executive
summary.
About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes
market intelligence on a wide range of consumer market topics,
including consumer demographics and shopper insights, consumer
financial products and services, consumer goods and retailing, and
pet products and services. Packaged Facts also offers a full range
of custom research services. Reports can be purchased at our
company website and are also available through
MarketResearch.com.
For more essential insights from Packaged Facts be sure to
follow us on Twitter (@packaged_facts), LinkedIn, and
YouTube.
Media Contact:
dgranderson@marketresearch.com
Report
Purchases: jmiller@marketresearch.com
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SOURCE Packaged Facts