CHARLOTTE, N.C., Sept. 23, 2020 /PRNewswire-PRWeb/ -- Since
launching its franchising opportunity in 2013, Famous Toastery has
established itself as a runaway leader in the better breakfast and
lunch segment. With nearly 30 locations in the Southeast, the
"toastery with the mostery" continues to keep the momentum strong
and shows no signs of slowing down. Recently, the franchise was
featured on Restaurant Business magazine's "Future 50," an article
highlighting the nation's 50 fastest-growing chain restaurants.
According to the article, Famous Toastery's year-after-year
storewide sales increased by more than 38% in 2018, totaling close
to $43 million. The company is set to
reach the 30-unit milestone early next year. Part of the reason the
brunch concept has been positioned for such success is its cautious
and deliberate growth model.
"We didn't want to grow for the sake of growing and are now
being selective about expansion, especially in areas outside the
Southeast," Famous Toastery CEO and co-founder Robert Maynard told Restaurant Business. "A
franchisee has to be able to open at least five units in a new city
to compete, and not all can do that."
In 2005, Maynard and his best friend Brian Burchill opened the first Famous Toastery
in Huntersville, North Carolina.
The pair made sure to prioritize using high-quality ingredients and
making meals from scratch, pioneering a series of breakfast trends,
including all-day breakfast, lobster specials and avocado toast.
This, along with an emphasis on customer service, has resulted in
strong growth since they started franchising.
The founders attribute Famous Toastery's success to a variety of
factors, from the strength of its partners to the idiosyncrasy of
the word "toastery." After initially branding as Toast Cafe, the
duo decided to change the name of their business. Maynard told
Restaurant Business that since there were a lot of other Toast
Cafes, using the made-up word of 'Toastery' ensured the brand would
always come up in Google searches.
Even as the brand grows, Maynard and Burchill have remained very
hands-on within the day-to-day business, vetting all prospective
franchisees and scouting real estate. The corporate team is very
involved with overseeing franchisee operations, which promotes a
level of control and profitability while supporting the overall
infrastructure.
"Franchising is a growth model, but you're working with many
different personalities and can lose control," Maynard told
Restaurant Business. "Keeping the brand strong is important to
attract the right people."
To further support brand strength, Maynard and Burchill have
designed a system in which every time a new store opens, the
franchisee must choose a charity partner and donate all of the
first two days' proceeds to that local nonprofit, immediately
forging a powerful relationship with the community that sets the
franchise up for success.
"We are thrilled to have been included in Restaurant Business
magazine's 'Future 50'," said Maynard. "Our focus on making sure
that patrons, staff members and franchisees alike all feel warmly
welcomed by the brand at every point of contact sets us apart from
the competition and continues to position us for success."
Famous Toastery's franchising model, ground-breaking menu and
impressive year-after-year sales growth has also earned it a place
on Enterprise's 2019 Franchise 500, Inc.'s 5000 list of fastest
growing companies, the Wall Street Journal, FOX Business
Television's Cavuto: Coast to Coast, Vogue, Entrepreneur Magazine,
Forbes and FOX and Friends.
ABOUT FAMOUS TOASTERY
Davidson, N.C. based Famous
Toastery began in 2005 in a small house-turned-restaurant where
best friends Brian Burchill and
Robert Maynard opened their first
breakfast spot. Never compromising fresh ingredients or friendly
service, Famous Toastery evolved into a franchise system in 2013
and now has over 35 locations. Famous Toastery was ranked No. 9 in
Full-Service Restaurants category of Entrepreneur Magazine's Top
Food Franchises of 2019 and is on Entrepreneur Magazine's Franchise
500 Rankings. In 2019, Famous Toastery placed on Restaurant
Business' The Future 50, featuring the fastest-growing small
chains. In 2018, Famous Toastery received recognition by CNBC as a
top franchise to buy, FSR Magazine as one of the Top 14 restaurant
chains ready for lift-off, Inc. 5000's list of the fastest growing
companies and Franchise Times' Top 200+ franchise opportunities.
For more information about Famous Toastery, visit
http://www.famoustoastery.com. To learn about franchising
opportunities, please visit http://www.ownatoastery.com.
SOURCE Famous Toastery