SAN ANTONIO, March 5, 2020 /PRNewswire-PRWeb/ -- Leading
billing platform for B2B SaaS, Chargify, is taking its customers
into the future and leapfrogging existing billing solutions with
the launch of its "Events-Based Billing" product today.
Events-Based Billing allows Chargify customers to link the value
they provide to the invoices they send out by leverage the massive
amounts of data these companies are gathering. Feeding this data
into Chargify, in real time, gives Chargify customers the power to
bill on any aspect of that event, such as time spent and emails
sent. With Events-Based Billing Chargify customers can now utilize
end customer interactions and behaviors within their products for
billing purposes.
This is the vision of recently-placed CEO Paul Lynch, who shared this regarding the
billing space: "The world went into a direction of subscription
billing, and even consumers are starting to get fatigued by that
model. In the SaaS/B2B world, the big names leverage data to bill
their customers."
According to Forrester, 84% of companies will charge based on
usage by 2021. Companies like Twilio and Amazon have enjoyed a
competitive advantage by stepping beyond usage based billing and
instead have been billing based on events for years. Until now,
there hasn't been an elegant way of packaging up your own data and
making sense of it in order to follow what the big guys are
doing.
Lynch made the offer to acquire Keen when it became clear that
Keens ability to send data to Chargify's billing platform in
real-time while maintaining all the valuable attributes that
provide insight was a key advantage:
"Managing streams of data in real-time and turning them into
billable events was only possible thanks to the platform built out
by the team at Keen over the past few years. Our unique partnership
is the secret weapon." Lynch said.
Chargify's VP of Strategic Initiatives, Laith Dahiyat, will take over as General Manager
of Keen, taking the reins from Ben
Kuhn, who had served as Keen's CEO.
"This journey started last year when Chargify's CEO,
Paul Lynch, came to us with the bold
idea that the future of billing is events-based, and in order for
Chargify to get ahead of the trend, they would need a way to manage
streams of data in real-time and turn them into billable events.
Here we are." - Ben Kuhn said.
About Chargify
Chargify is a billing and revenue management platform for
fast-growing SaaS businesses. Founded in 2009, Chargify started out
as a team within Grasshopper focused on the core needs of recurring
billing. Over the past decade, Chargify has expanded its offerings
to address the complexities of SaaS revenue management, with core
functionalities in elastic billing, revenue operations and
SaaS-tailored insights. The company now processes more than
$1B through its platform annually.
For more information, visit http://www.chargify.com.
SOURCE Chargify