The German TV Platform discusses the future of Ultra HD
and HDR production and distribution
- International consensus among TV networks: 5G presents, for
the first time in television history, an opportunity to harmonise
broadcasting standards on a global scale
- Coupling broadcasting and future 5G networks will produce
significant frequency economy-related effects
VIENNA, April 5, 2019 /PRNewswire/ -- The fourth occasion
of the "Media Innovation Platform" centred on the production and
distribution of content in Ultra HD and HDR. The event, hosted by
ORF and its broadcasting subsidiary ORS, focused on live
productions, HDR grading, the distribution and marketing of content
and Ultra HD devices. The German television industry association,
Deutsche TV Platform, highlighted these topics yesterday in
presentations and workshops with top-notch industry experts from
ARRI, BBC, Constantin Film, Panasonic, ProSiebenSat1, Studio
Hamburg and UFA, among others.
Broadband and 5G broadcast – An opportunity
The discussion around coupling the mobile and broadcast
networks, prompted by the start of the rollout of 5G across
Europe, was an important topic.
"This could mean the creation of a global broadcasting standard for
the first time in television history that would support
5G-compatible mobile devices in addition to television sets," ORS
Managing Director Norbert Grill
explained in his presentation. A 5G broadcast network would provide
enormous benefit to mobile communications companies. This
technological link between broadcasting stations and 5G antennas
could produce much improved efficiency in the use of limited
frequencies. This is particularly salient with respect to live
events, but also with future usage scenarios, including UHD, mobile
applications, augmented reality and the explosion of entertainment
options in self-driving cars.
ORS to launch a 5G broadcast pilot project in Vienna
ORS will begin a 5G Broadcast Trial in the first quarter of 2020
with plans to make the findings available for incorporation in the
Austrian Digitalisation Policy.
According to Andre Prahl,
chairman of the German TV Platform and head of technical
distribution for all of Mediengruppe RTL Deutschland's television
channels, 5G can play an important role in the distribution of
Ultra HD content in future. "The availability of live programming
and content on demand in Ultra HD is growing steadily. In future
this content will be consumed across a wide variety of devices, and
in this context 5G is an incredibly interesting option not only for
distribution, but for the production side too," Prahl notes in
conclusion.
About the German TV Platform
The German TV Platform is an industry association of more than
50 private and public broadcasters, streaming services, hardware
manufacturers, infrastructure operators, service and technology
providers, research institutions and universities, federal and
state authorities and other companies, associations and
institutions that are active in digital media. Since its founding
in 1990, the registered association's mission has been to promote
the introduction of digital technologies based on open standards.
Representatives from nearly all parts of the media industry and
consumer electronics industry participate in the German TV
Platform's working groups to determine the key thematic focuses in
digital broadcasting.
For more information: www.tv-plattform.de
About The ORS Group
The ORS Group was founded in 2005, with its origins in ORF's
Broadcasting Engineering and consists of ORS (Österreichische
Rundfunksender GmbH & Co KG) and its subsidiary ORS comm (ORS
comm GmbH & Co KG). The Group has harnessed digitalisation to
evolve from a transmitter network operator into a "Digital Content
Gateway". Thanks to its digital infrastructure it can guarantee
content providers modern TV and radio solutions via antenna,
satellite, cable and IP.
For more information: www.ors.at
Contact
Michael
Weber
ORS Group
Mobile: +43 664 627 89
06
Email:
michael.weber@ors.at
Web: www.ors.at