MUNICH, March 16, 2019 /PRNewswire/ -- WeChat, one
of the world's most popular mobile apps and social networks,
brought home iF Gold Award for its smart retail innovation, Scan
& Go. It is the first ever Chinese product to win gold in
the iF Service Design category. Established in 1953, the
German-based iF Design Award has always been known for its
"Independent, Rigorous and Reliable" standards.
Scan & Go enables shoppers at retail stores to
turn their mobile phone into a virtual checkout counter. When
shopping, customers use their mobile phones to scan product
barcodes, view product information, get discounts, complete
self-checkout, and pay directly within the app via WeChat Pay.
There is no queuing up at the cash register.
"This concept shows a customer-centric scan-and-go-solution for
an optimized shopping and retail context. All parameters of the
good user experience are met in this service design, including
touchless access, efficiency or ease-of-use in scanning of market
products and the final payment and checkout. This is user-friendly
design at its best," says iF Gold Award in its Gold Statement to
Scan & Go.
According to statistics, sales during peak hours in traditional
supermarkets account for 60% of total turnover, and on average
customers spends three to five minutes on queueing and payment
during peak hours. With Scan & Go, customers no longer
have to queue, and the payment time is shortened to one minute.
In order to realize queue-less purchasing, the WeChat team
greatly optimized retailers' instore customer handling efficiency
during peak hours, and enables overall management of the consumer
traffic flow. By introducing dedicated lanes for Scan &
Go, supermarkets have achieved over a five-fold increase in
converting digital members within two months.
In addition to improving retailers' checkout efficiency and
providing customers with a better shopping experience, Scan
& Go also integrates promotion and marketing modes through
Mini Programs, to help increase sales. It helps retailers to link
the online and offline aspects of their business, and has become
the standard tool in China for
merchants to realize digital transformation. Scan & Go is now
widely used by retailers in China,
including Wal-Mart and Carrefour.
"Scan & Go winning the iF Gold Award is an important
affirmation of WeChat's smart retail innovation. In the future, we
will continue to improve products and provide retail industry with
more capabilities for the digital transformation," says WeChat
Team.
The combined number of monthly active users of Weixin and WeChat
exceeded 1.08 billion as of the third quarter of 2018.
Following the footsteps of China
outbound travelers, WeChat Pay is now available in 49 countries and
regions outside of Chinese mainland, supporting cross-border
payment transactions in 16 currencies. In 2019, WeChat Pay will
increase investment in Europe to
help local merchants digitalize their services to better meet the
needs of Chinese travelers.
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SOURCE WeChat