OXiGEN™ Fueling Extreme Athlete and USMC Veteran Kirstie Ennis During Quest to Summit World’s Tallest Peaks
February 15 2018 - 10:00AM
It’s a combination of perseverance, strength, grit, and added
oxygen that’s pushing USMC Sgt. Kirstie Ennis (Retired) to new
heights, literally. The 27-year-old, who lost her left leg in
a helicopter crash in Afghanistan in 2012, is training to climb the
Seven Summits – and she’s using OXiGEN™ to reach her goal.
“I absolutely notice a difference when using OXiGEN in my
training,” says Ennis. “Oxygen is essential to life and by getting
even more than I can from breathing alone, I’m getting an extra
edge physically and mentally. I’m recovering faster from my
training – and added oxygen at elevation is a
no-brainer.”
“We’re so proud to be helping Kirstie reach her Seven Summits
goal, and have her onboard as an official OXiGEN brand ambassador,”
says Blair Bentham, OXiGEN’s Founder and Chief Executive Officer.
“Kirstie represents all that we believe in at OXiGEN. She’s about
excelling at everything she does, living life authentically, and
generally kicking butt everyday, no matter what.”
“We are so incredibly honored to welcome Kirstie as OXiGEN's
brand ambassador,” says Kathy Ireland, Chairman Emeritus and Chief
Brand Strategist of Level Brands, Inc. (NYSE American:LEVB), the
marketing and brand management conglomerate, which represents
OXiGEN. “Kirstie is a powerful and remarkable young woman,
who inspires so many of us to be the best that we can be. Our
admiration for her courage, strength and determination is
endless. We are thrilled to take part in Kirstie’s journey as
she trains to climb the Seven Summits,” adds Kathy.
Ennis and the OXiGEN team met thanks to their mutual
relationship with The Heroes Project, an organization that makes
the impossible a reality by empowering injured veterans through
physical and emotional training. OXiGEN is a proud sponsor of the
organization’s two main fundraising events, Cycle For Heroes and
Climb For Heroes.
OXiGEN products contain the proprietary ingredient Activated
Stabilized Oxygen (ASO®). ASO® is a highly stable O4 oxygen
molecule, different from regular O2, which is compressed gas. When
oxygen in the form of O4 is used in OXiGEN’s water and shot
products, it doesn’t dissipate from the bottle when you open it.
OXiGEN water contains 100 times more oxygen than regular water,
while OXiGEN shot has five times more oxygen than OXiGEN water.
A 6-month, double-blind, placebo-controlled study published in
the Journal of the International Society of Sports Nutrition showed
OXiGEN goes to work almost immediately clearing lactic acid from
the blood and boosting the body’s oxygen levels. As this happens,
users experience faster recovery from exercise, enabling them to
push harder and get back to training sooner. The benefits of added
oxygen also included greater mental clarity, faster recovery from
jet lag, alleviation of hangover symptoms, and more.
OXiGEN’s two functional products are distributed throughout the
U.S. As part of Formula Four Beverages Inc.’s active international
distribution program OXiGEN water is also available in Mexico and
the Middle East. The company is looking to continue to expand on an
international basis.
About OXiGEN Founded in Vancouver, Canada in
2014, Formula Four Beverages Inc. is the premier supplier of
high-quality, science-based oxygenated beverage products that
benefit the health, wellness and lifestyle of everyone; our
products don’t discriminate. Its products are sold under the brand
name OXiGEN™. For more information visit us at www.drinkOXiGEN.com
or chat with us through Facebook, Twitter and Instagram: @F4OXiGEN.
ASO® is a registered trademark of Oxigenesis, Inc. Used with
permission.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/bc59a9d2-4e89-448f-8528-ee4939450a76
MEDIA CONTACT: Rebecca Peters Vice President,
Marketing & Communications Email:
Rebecca.Peters@formula-four.com Tel: +1 604-360-0683