Excelsior-Henderson Motorcycles Announces Engagement of Aaron, Bell International
February 13 2017 - 1:22PM
Business Wire
Aaron, Bell International is retained as the exclusive agent for
Excelsior-Henderson Motorcycles to seek a strategic relationship
for the reintroduction of the brand to the marketplace.
“We look forward to working with Excelsior-Henderson during this
exciting time in America, with the resurgence of manufacturing
pride and interest in motorsports,” states Ralph Bellizzi, founder
and president of Aaron, Bell International.
The convergence of several market factors has created a unique
opportunity to reignite the heritage-rich Excelsior-Henderson
brand. Recent motorsports industry reconfiguration, with Polaris
Industries ending production of Victory Motorcycles to focus on its
historic Indian Motorcycles, and Arctic Cat’s sale to Textron,
combined with the strength of American motorcycle manufacturing and
sales worldwide, make the market ripe for the reemergence of the
venerable “E-H” marque.
Excelsior-Henderson’s deep, rich heritage is what elevates this
opportunity well beyond the ordinary. As one of the original “Big
3” OEM motorcycle manufacturers along with Harley-Davidson and
Indian during the early decades of motorcycling,
Excelsior-Henderson’s heritage includes owners Henry Ford and
Charles Lindbergh, and a long list of ‘firsts,’ being the first
motorcycle to circumnavigate the world and officially ‘clocked’ at
over 100 mph, to engineering and design innovations until ceasing
production by owner Ignatz Schwinn of Chicago during the Great
Depression.
In the 1990s, that engineering and design legacy was
painstakingly carried forward with the rebirth of the brand and the
development of a proprietary, new Super X motorcycle by the
Excelsior-Henderson Motorcycle Manufacturing Company. The company
produced nearly 2000 motorcycles featuring dual overhead cams, four
valves per cylinder, closed-loop fuel injection, integrated
cassette transmissions, anti-dive suspensions, and more. Owners of
the motorcycles today are just as fervent about the brand as the
day they rode them off dealers’ lots.
Despite discontinuing production in late 1999, the business
opportunity remains relatively turn-key due to its intellectual
property and intensely-loyal, active customer base.
Bellizzi said it’s impossible to overstate the unique
opportunity this presents. “An offering like this is extremely
rare. An entrepreneur or investor can essentially pick up where the
previous company left off, bypass the most difficult barriers to
entry, and build upon the established success of this heritage-rich
brand in a highly lucrative industry. It’s literally a
once-in-a-lifetime opportunity.”
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version on businesswire.com: http://www.businesswire.com/news/home/20170213005716/en/
Aaron, Bell International for Excelsior-Henderson
MotorcyclesRalph Bellizzi, 720-200-0470rab@aaron-bell.com