DES MOINES, Iowa, Oct. 11, 2016 /PRNewswire/ -- Even though
the big holidays usually get the spotlight, there are many everyday
moments big or small worth celebrating throughout the fall and
winter months. This is why the National Pork Board (NPB) today
launched the "Sabrosos Momentos" campaign aimed at
celebrating those joyous every day, and sometimes humorous, moments
of the season. To bring these moments to life, the NPB has
partnered with three of the most recognizable social media
celebrities and digital talents in the country today: LeJuan James, Los Pichy Boys and David Lopez.
Experience the interactive Multimedia News Release here:
https://www.multivu.com/players/English/7923951-national-pork-board-sabrosos-momentos
The celebrity influencers will capture their own pork-centric
"Sabrosos Momentos" with a comical and unique Latino twist.
The first video by the Cuban duo "Los Pichy Boys" will zero in on
the cast of characters that make up a typical Latino family at any
get-together. In November, LeJuan
James will release a video that centers on how he welcomes
unexpected guests; and in December, David
Lopez's video will highlight a humorous interpretation of
how Latinos combine new and old traditions.
In addition, Angelica Vale,
renowned Mexican actress, comedian, singer and pork lover, will
kick off the campaign this week with a media event in Miami where she will share her own
"Sabrosos Momentos."
FOR LATINOS, PORK IS KING DURING THE HOLIDAYS
Hispanics lead the way when it comes to celebrating holiday
traditions – and pork is at the center of those celebrations. In
fact, a recent survey conducted by the NPB confirms that food and
tradition are a strong part of Hispanic culture. Hispanics are more
enthusiastic about holiday traditions than the general population,
with 62 percent citing they enjoy making traditional recipes during
the holidays. Creativity in blending cultures also plays a part,
with 52 percent saying that their favorite part of Thanksgiving is combining American and Latino
foods and recipes.
"Pork is a staple at every Latino household, whether it is a
daily meal for your family or at a celebration," said Jose de Jesus, director of multicultural
marketing at the National Pork Board. "That is why in addition to
the humorous and engaging videos, we will unveil delicious,
easy-to-make pork recipe ideas and quick how-to recipe videos to
help consumers impress family and friends anytime throughout the
fall and winter months."
Celebrate all "Sabrosos Momentos" this season with delicious
and easy-to-make pork recipes from
PorkTeInspira.com, which also includes hyperlapse
how-to recipe videos that will keep you in a festive mood all
season long. Featured recipes include:
Coffee-Crusted Pork Roast with Cranberry Relish.
Looking for a recipe that will delight your palate? Try this
Coffee-Crusted Pork with Cranberry Relish: a dish that every
coffee enthusiast will enjoy preparing. The secret is in the spice
and ground coffee rub used to season the pork loin, which produces
a delicious flavor-enhancing crust. Slice the loin thinly and serve
with cranberry relish. This dish will surely impress everyone!
Pork Shoulder with Wine Gravy. Do you need a
good reason to celebrate during the holidays? Try this Pork
Shoulder with Wine Gravy: a family recipe influenced by Spanish
traditions. Five cups of white wine – preferably Chardonnay or
Pinot Grigio – bring this dish to life and enhance the flavors of
garlic, stone ground mustard and other fresh spices making this
pork shoulder a true celebration.
Pork Leg with Chiles and Chocolate. Can you think of a better
word than "juicy" to describe this Pork Leg with Chiles and
Chocolate? The answer can be found after seasoning the pork leg
with a succulent paste made up of butter, lemon juice, cinnamon,
honey, and of course, chiles and chocolate, among other exquisite
ingredients. The result is a mouthwatering dish that will have your
guests craving for more.
The video series will also appear on the @PorkTeInspira social
media channels and website throughout the holiday season. To join
the conversation, like our Facebook page at
Facebook.com/PorkTeInspira, and follow us on Twitter, Instagram and
Pinterest @PorkTeInspira using the hashtag #SabrosoMomentos. For
influencer and recipe videos, visit our website or YouTube
channel.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/the-national-pork-board-unveils-sabrosos-momentos-to-celebrate-any-moment---big-or-small---with-pork-this-holiday-season-300342782.html
SOURCE The National Pork Board