ATLANTA, June 1, 2016 /PRNewswire/ -- Today,
Chick-fil-A® launches Chick-fil-A One™ – a
mobile app that gives customers a new way to experience
Chick-fil-A. The app is designed to give customers more choices to
better meet their needs, including the ability to customize their
meal, order and pay in advance and skip the line at the register,
speeding up the process of waiting at the counter or
drive-thru.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7764751-chick-fil-a-one-app/
According to a recent survey commissioned by Chick-fil-A, 82
percent of millennial parents say they would do almost anything to
avoid long lines at fast food restaurants when they are with their
children.1 In fact, nearly half (48 percent) said they
would rather not eat at all than stand in a line.
"We know time is valuable, and we're excited to offer this new
convenience that will empower guests to order what they want, when
they want it and exactly how they want it, all from their mobile
device," said Michael Lage, senior
manager of digital experience for Chick-fil-A. "This app was
developed based on customer feedback, so it was specifically
designed to give our guests an even more convenient and
personalized experience in our restaurant."
Chick-fil-A One, which replaces the restaurant chain's previous
app, features a unique membership program that will surprise
customers with their favorite food for free, based on their
preferences and previous orders. As users order or purchase
through Chick-fil-A One, they get closer to their next free
offering and can track their progress in the app.
Any customer who downloads (or updates) the free app and creates
a Chick-fil-A One account between June 1 and
June 11 will receive an offer for a free
Chick-fil-A® Chicken Sandwich, Spicy Chicken Sandwich or
Grilled Chicken Sandwich. Once the offer is claimed, guests will
have until June 30 to redeem their
free sandwich.
Chick-fil-A One is available via the Apple App Store or Google
Play, or simply by tweeting through an activation that was
custom-built by Twitter for Chick-fil-A.
From June 1 through August 14,
customers can Tweet #CFAOne with the horizontal cow emoji to
receive a prompt to download the app from Twitter directly to their
mobile device. Membership is open to anyone over the age of 13.
A key feature of Chick-fil-A One, mobile ordering, allows
customers to place a fully-customized order based on his or her
meal preferences. Menu items may be customized via the app, and
food is prepared when customers "check in" at the restaurant on the
app. The check-in signals the kitchen to prepare the meal and
ensures guests receive fresh food quickly and on their schedule.
Customers can pay through the app and then skip the line to pick up
their food at the mobile order counter, saving time for guests
on-the-go. Chick-fil-A One will also save favorite orders for easy
reordering in the future.
Chick-fil-A launched the first version of its app in 2012. The
company began piloting mobile ordering in 2013. All Chick-fil-A One
users also have full access to the app's other features, including
nutrition and allergen information and a restaurant locator.
About Chick-fil-A, Inc.
Atlanta-based Chick-fil-A, Inc.
is a family owned and privately held restaurant company founded in
1964 by S. Truett Cathy. Devoted to
serving the local communities in which its franchised restaurants
operate, and known for its original chicken sandwich, Chick-fil-A
serves freshly prepared food in more than 2,000 restaurants in 43
states and Washington, D.C.
Chick-fil-A system sales exceeded $6
billion in 2015, which marks
48 consecutive years of sales growth. Chick-fil-A ranked
first for customer satisfaction in the Limited Service Restaurants
industry according to the 2015 American Customer Satisfaction Index
and received the highest ACSI score ever in the industry. The
company was also recognized in 2015 as America's "Top Chicken
Restaurant Brand" by The Harris Poll and the only restaurant brand
named to the Top 10 "Best Companies to Work For" by 24/7 Wall
Street. More information on Chick-fil-A is available on the chain's
website located at www.chick-fil-a.com.
1 Survey was commissioned by Chick-fil-A and
conducted by research firm, Russell Research
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SOURCE Chick-fil-A, Inc.