Entertainment Arts Research Inc. Acquires Database Technology and a Premiere Web Design Team
December 31 2012 - 12:35PM
Business Wire
Entertainment Arts Research Inc. (EARI) continues to move
forward with its master plan of being a leading high tech marketing
and game development firm by adding some key foundation pieces. On
December 28th they completed the acquisition of purchasing the
database infrastructure from Sail Marketing and have brought in a
premier world-class international web design team from India.
Joe Saulter, CEO of EARI said “With the two newest acquisitions
along with purchasing Daily App Dream in November, EARI now has the
capability to provide their client’s web design, hosting with
monitoring software, website optimization, create customer
databases and feature developers apps and games in front of their
400,000 plus a month user audience through Daily App Dream. The two
new acquisitions only represent two of the seven acquisitions we
are looking to close by the first quarter of 2013.”
If EARI closes part or all the remaining five companies they are
in negotiations with now it will create between $10 to $22 million
in revenue for EARI in 2013. “We are targeting companies with at
least six years of history providing outstanding services that will
help us and our clients maximize their customer base,” said Joe
Saulter.
All seven companies will have combined revenue of $22 million
for 2012. EARI feels confident they will achieve their goals of
creating a reacquiring revenue stream of at least $10 million with
their new services in 2013. Joe Saulter added “Today with social
media playing such an important role in analytical marketing you
really need an innovative game development technology company such
as EARI to understand and implement our game development experience
to address social media marketing. Older marketing firms that are
more traditional in their marketing process will look to our
services to help them with their social and interactive media needs
because it will be too expensive for the traditional marketing
firms to offer our superior technology services themselves.”
EARI plans to add between 10 to 35 new jobs in 2013 to help
support their new marketing services for their clients.