Cupcakes for a Cause(R) Campaign Supports Kids Affected by Cancer
September 17 2009 - 6:00AM
PR Newswire (US)
Bakeries and florists nationwide find a way to make life a little
sweeter and brighter for children and their families NEW YORK,
Sept. 17 /PRNewswire/ -- September is Childhood Cancer Awareness
month, and from September 21 - 27, 2009, leading bakeries and
florists nationwide will team up with parents and kids for the
sixth annual Cupcakes for a Cause Week, supporting children
affected by a cancer diagnosis - either their own or that of a
family member. Participating bakeries will sell specially decorated
cupcakes and donate a portion of the proceeds from their sale to
CancerCare for Kids , a program that provides free, professional
counseling and support services to children affected by cancer.
Cupcakes sold through the Cupcakes for a Cause campaign bear a
candy image of the smiley-face icon of the CancerCare for Kids
program. Last year's campaign raised more than $120,000 for the
program. "Cupcakes for a Cause is a wonderful way for families to
work together to help children affected by this devastating
illness," said Diane Blum, Executive Director of CancerCare . "This
year, we are delighted to have 1-800-FLOWERS.COM support this
important campaign. Children diagnosed with cancer, and those who
have a parent or sibling with cancer, face very difficult emotional
questions and concerns. Our master's level, oncology-trained social
workers help children understand cancer, talk about their feelings
and become less afraid." "1-800-FLOWERS.COM is thrilled to team up
with CancerCare for its Sixth Annual Cupcakes for a Cause Week,"
said Jim McCann, Founder and CEO 1-800-FLOWERS.COM. "With the
exclusive Cupcakes for a Cause collection, social media support,
and participation of our local BloomNet florists, both
1-800-FLOWERS.COM and its customers will have the opportunity to
support this important campaign and help children in need."
1-800-FLOWERS.COM, INC (FLWS), the world's leading florist and gift
shop, is supporting Cupcakes for a Cause with several exciting
initiatives, both online and in-store to include the following:
Cupcakes for a Cause collection: 1-800-FLOWERS.COM will donate 10%
of Net Proceeds from the Cupcakes for a Cause collection to support
CancerCare for Kids. CancerCare E-Cupcake Sponsorship: . Through
its sponsorship of the e-Cupcake, 1-800-FLOWERS.COM will make a one
dollar donation for every e-Cupcake sent, up to $5,000. Parents and
kids can decorate and send this unique virtual e-Cupcake in honor
of Cupcakes for a Cause. 1-800-FLOWERS.COM Facebook Fan Page:
Become a fan of 1-800-FLOWERS.COM on Facebook and 1-800-FLOWERS.COM
will donate one dollar per fan, up to $1,000, to CancerCare for
Kids. BloomNet Florists: The 1-800-FLOWERS.COM network of
professional florists, BloomNet , has joined the fundraising
efforts for CancerCare for Kids. Participating BloomNet florists
will donate 10% of the Net Proceeds from sales of the Cupcake in
Bloom(TM) floral bouquets during Cupcakes for a Cause Week. Please
visit http://www.cupcakesforacause.org/ for a complete list of
participating bakeries and florists nationwide and to send an
e-Cupcake. In addition, http://www.cupcakesforacause.org/ includes
information on hosting a bake sale, event tips/materials and a red
velvet cupcake recipe from celebrity baker Matt Lewis of Baked in
Brooklyn, NY and Charleston, SC. For more information about
CancerCare for Kids(TM), visit http://www.cancercareforkids.org/.
About CancerCare CancerCare is a national non-profit organization
founded in 1944 that provides free professional support services to
anyone affected by cancer: people with cancer, caregivers,
children, loved ones, and the bereaved. CancerCare programs include
counseling, education, financial assistance and practical help.
Children and teens affected by cancer have special needs and
concerns. CancerCare for Kids offers practical support, education
and advice to parents, and counseling to children and teens to help
them understand cancer. All services are provided by trained
oncology social workers and are completely free of charge. For more
information, call 1-800-813-HOPE (4673) or visit
http://www.cancercare.org/. About 1-800-Flowers 1-800-FLOWERS.COM,
Inc. is the world's leading florist and gift shop. For more than 30
years, 1-800-FLOWERS.COM, Inc. has been providing customers with
fresh flowers and the finest selection of plants, gift baskets,
gourmet foods, confections, balloons and plush stuffed animals
perfect for every occasion. 1-800-FLOWERS (1-800-356-9377 or
http://www.1800flowers.com/), was listed as a Top 50 Online
Retailer by Internet Retailer in 2006, as well as 2008 Laureate
Honoree by the Computerworld Honors Program and the recipient of
ICMI's 2006 Global Call Center of the Year Award. 1-800-FLOWERS.COM
offers the best of both worlds: exquisite arrangements created by
some of the nation's top floral artists and hand-delivered the same
day, and spectacular flowers shipped overnight from its Fresh From
Our Growers collection. As always, 100% satisfaction and freshness
are guaranteed. Also, visit 1-800-Flowers en Espanol
(http://www.1800flowersenespanol.com/). The Company's BloomNet
international floral wire service provides
(http://www.mybloomnet.net/) a broad range of quality products and
value-added services designed to help professional florists grow
their businesses profitably. The 1-800-FLOWERS.COM, Inc. "Gift
Shop" also includes gourmet gifts such as popcorn and specialty
treats from The Popcorn Factory (1-800-541-2676 or
http://www.thepopcornfactory.com/); cookies and baked gifts from
Cheryl&Co. (1-800-443-8124 or http://www.cherylandco.com/);
premium chocolates and confections from Fannie May confections
brands (http://www.fanniemay.com/ and http://www.harrylondon.com/);
wine gifts from Ambrosia (http://www.ambrosia.com/) and
Geerlings&Wade(SM) (http://www.geerwade.com/); gift baskets
from 1-800-BASKETS.COM (http://www.1800baskets.com/) and DesignPac
gifts (http://www.designpac.com/); Celebrations
(http://www.celebrations.com/), a new premier online destination
for fabulous party ideas and planning tips; as well as Home Decor
and Children's Gifts from Plow & Hearth (1-800-627-1712 or
http://www.plowandhearth.com/), Wind & Weather
(http://www.windandweather.com/), HearthSong
(http://www.hearthsong.com/) and Magic Cabin
(http://www.magiccabin.com/). Shares in 1-800-FLOWERS.COM, Inc. are
traded on the NASDAQ Global Select Market, ticker symbol: FLWS.
DATASOURCE: 1-800-FLOWERS.COM, Inc. CONTACT: Kristy Rivera of MWW
Group for 1-800-Flowers.com, +1-212-827-3754, Web Site:
http://www.1800flowers.com/
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