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RNS Number : 3805Q
Waterlogic PLC
14 October 2013
Date: 14 October 2013
On behalf of: Waterlogic Plc ("Waterlogic", the "Company"
or the "Group")
Embargoed until: 07.00
Waterlogic Plc
Waterlogic Consumer launch in Japan
Waterlogic Plc (AIM: WTL.L), a leading designer, manufacturer,
distributor and operator of point-of-use ("POU") drinking water
purification and dispensing systems, is pleased to announce that
the distribution of "Waterlogic" and "Firewall(TM)" branded
consumer products has commenced in Japanese markets through its
Japanese partner ALCONIX.
On 22 May 2013 Waterlogic announced a five-year exclusivity
agreement for the supply of drinking water purification devices to
ALCONIX, which will in turn become the sole distributor of
Waterlogic consumer products to the Japanese market.
ALCONIX has now commenced distributing the products through
kitchen manufacturers and wholesalers, mail order catalogues,
healthcare organisationsin the medical industry, and department
stores.
The lead product for launch is the Waterlogic Firewall
'Edge(TM)' purifier which filters and purifies tap water and is
designed for domestic use. The first commercial orders have been
received and units have been sent to retailers. Waterlogic branding
is prominent on the products, and ALCONIX together with Waterlogic
has completed intensive pre-launch activities. This includes
in-store trials, demonstrations and merchandising events.
Jeremy Ben-David, Waterlogic Group CEO, commented:
"We are delighted to be working together with ALCONIX in the
Japanese market. They are an excellent partner with substantial
capabilities. We believe the launch of the Edge is an excellent
spearheading product for Japan and our innovative Firewall
technology will offer the Japanese consumer a unique product
offering with unsurpassed microbiological purification. We are
confident that ALCONIX's strategy of approaching the market via
several alternate distribution channels and high quality partners
will get our products substantial exposure in different
segments."
Hiroshi Teshirogi, Managing Executive Officer, ALCONIX
Corporation, commented:
"We are very pleased to be working with Waterlogic Plc and its
exciting range of products. We have undertaken considerable
pre-marketing activities and firmly believe that the Firewall
technology with the plug and play design of the Edge will prove
highly desirable to Japanese consumers. In fact, the Edge is an
excellent hybrid combining Firewall purification in a package that
the consumer will recognize as the next evolution from the standard
counter top filter jugs on the market. There is significant and
proven demand for high quality water purification products in
Japan, and we are encouraged by the extent of pre-orders already
received."
Enquiries:
Waterlogic Plc Via Redleaf Polhill
Jeremy Ben-David, Group Chief Executive
Officer
Peter Cohen, CEO Waterlogic Commercial
Tel: 020 3100 2000
Liberum Capital (Nominated Adviser
and Broker)
Steve Pearce
Richard Bootle
Redleaf Polhill Tel: 0207 382 4730
Rebecca Sanders Hewett / Charlie Geller waterlogic@redleafpr.com
/ David Ison
Notes to editors:
Waterlogic Plc
Waterlogic Plc (AIM: WTL.L) is a leading designer, manufacturer,
distributor and operator of mains attached point-of-use ("POU")
drinking water purification and dispensing systems designed for
environments such as offices, factories, hospitals, hotels,
schools, restaurants and other workplaces. Waterlogic is a Jersey
registered company. Waterlogic's products and services are built on
the simple vision of a three stage approach to purity:
1. Filtration to remove unwanted contaminants, chlorine and
other water-borne tastes and odours.
2. Waterlogic's Firewall(TM) ultra-violet (UV) technology is one
of the most effective water purification technologies for POU water
dispenser applications currently on the market and its dispensers
are certified by the Water Quality Association as being able to
guarantee 99.9999% pure water 100% of the time, a fact which has
been confirmed by over 5,000 physical tests in independent
laboratories. The innovative Firewall(TM) technology incorporates a
highly-specialised, compact UV system in the faucet/tap, which
ensures that water passes through the UV system immediately before
it is dispensed into a cup. This point of differentiation for
Firewall(TM) is unique in the POU market.
3. BioCote silver antimicrobial protection. Plastic surfaces
surrounding dispensing areas of Waterlogic units are infused with a
silver additive called BioCote, a natural anti-microbial that
inhibits the growth of microorganisms, giving yet another layer of
hygienic defence.
Founded in 1992, Waterlogic was one of the first companies to
introduce POU systems to Europe and has been a leader in the POU
market in terms of product design and quality, the application of
new technologies and in sales and service. Waterlogic has an
extensive and expanding independent global distribution network in
place, reaching over 50 countries around the world.
Waterlogic products are currently being sold in North and South
America, Europe, Asia, Australia and South Africa. Waterlogic's
leading markets are the USA and Western Europe, in particular
Germany, France, Scandinavia and the UK. Of the 2.1 million new POU
and bottled water installations in the commercial market in the USA
and Europe between 2005 and 2012, approximately 77% incorporated
POU technology, of which approximately 29% were Waterlogic
products.
The Directors believe that the movement away from bottled water
coolers (BWC) to POU water dispensers is set to continue its
current trend as a result of cost, convenience, health benefits and
environmental considerations.
For the financial year ended 31 December 2012, the Group
generated revenues and adjusted EBITDA (adjusted for share based
incentives expense, capital reorganisation related costs and
acquisition related costs) of USD 101.0 million and USD 14.7
million, respectively, and had approximately 715,000 machines
installed as at 30 June 2013.
As part of Waterlogic's on-going commitment to providing safe
water, the Group has pledged to donate USD 225,000 over the three
years from 2012 to 2014 to WaterAid. WaterAid is a renowned
international non-profit organisation that transforms lives by
improving access to safe water, hygiene and sanitation in the
world's poorest countries. Since 1981 WaterAid has reached 15.9
million people globally with safe water. Website:
www.wateraidamerica.com
Website: www.waterlogic.com
About ALCONIX
ALCONIX is a trading company. The company operates in Japan and
has import/export and trilateral trade operations. One element of
the current medium-term business plan's goal of strengthening
operating revenue is to expand the environmental-related business.
The company plans to increase sales of environmental materials and
energy-conserving products and materials in Japan and other
countries.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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