18
April 2024
Tekcapital Plc
("Tekcapital")
Innovative Eyewear, Inc. Signs English Football Legend, and Media
Personality
Micah Richards as Brand Ambassador
Tekcapital Plc (AIM: TEK), the UK
intellectual property investment group notes that Innovative
Eyewear, Inc. ("Innovative Eyewear" or "Innovative") (NASDAQ: LUCY;
LUCYW), the developer of ChatGPT enabled smart eyewear under the
Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands, is pleased to
announce the appointment of Micah Richards as an official brand
ambassador.
Micah Richards is a former England
International footballer, turned successful broadcaster, currently
working for Sky Sports, CBS Sports and BBC Sport whilst he is also
a co-host of "The Rest is Football" - a top ten UK
podcast.
Micah began his senior career with
Manchester City, for whom he would go on to make 245
appearances,
during a period that included
winning the club's first ever Premier League title in 2012
following the FA Cup a year prior. As well as representing England
from 2006-2012, Micah also played for the Great Britain team at the
2012 London Summer Olympics.
The appointment is part of the
global marketing strategy to continue the momentum of Q4 2023's
record sales growth.
"Few 21st century soccer
personalities are as entertaining and popular as Micah," said
Innovative Eyewear CEO Harrison Gross. "His energetic personality
and love for sport complements the Lucyd brand. We are thrilled to
work with him to share our mission of safe and seamless smart
eyewear worldwide. We believe Micah will help us reach new athletes
and sports fans and increase our brand awareness."
Mr. Richards added, "These days,
when people are spending more time than ever in front of their
phones, TVs and computers, active lifestyle products like Lucyd
eyewear are critically important. I am excited to partner with
Innovative Eyewear to advance a new generation of smart glasses
that enhance almost any physical activity with seamless open-ear
audio and ChatGPT, all while protecting and correcting your
vision."
.
Micah
Richards wearing Lucyd smart eyewear.
Image courtesy of Innovative
Eyewear, Inc.
About Innovative Eyewear, Inc.
Innovative Eyewear is a developer
and retailer of cutting-edge smart eyewear, under the Lucyd®,
Nautica®, Eddie Bauer® and Reebok® brands. True to our mission to
Upgrade Your Eyewear®, our
Bluetooth audio glasses allow users to stay safely and
ergonomically connected to their digital lives and are offered in
hundreds of frame and lens combinations to meet the needs of the
optical market. To learn more and explore our continuously evolving
collection of smart eyewear, please visit www.lucyd.co.
Tekcapital currently owns 5,189,086
shares of Innovative Eyewear, Inc. (approximately 40%).
About Tekcapital plc
Tekcapital creates value from
investing in new, university-developed discoveries that can enhance
people's lives and provides a range of technology transfer services
to help organisations evaluate and commercialise new technologies.
Tekcapital is quoted on the AIM market of the London Stock Exchange
(AIM: symbol TEK) and is headquartered in the UK. For more
information, please visit www.tekcapital.com.
LEI: 213800GOJTOV19FIFZ85
Forward-Looking
Statements
This press release is for
informational purposes only. The information herein does not
constitute investment advice nor an offer to invest and may contain
statements related to our future business and financial performance
and future events or developments involving Innovative Eyewear,
Inc., Lucyd or Tekcapital that may constitute forward-looking
statements. These statements may be identified by words such as
"expect," "look forward to," "anticipate" "intend," "plan,"
"believe," "seek," "estimate," "will," "project" or words of
similar meaning. We may also make forward-looking statements in
other reports, in presentations, in material delivered to
customers, stakeholders and in press releases. In addition, our
representatives may from time to time make oral forward-looking
statements. Such statements may be based on the current
expectations and certain assumptions of Tekcapital, Innovative
Eyewear Inc. or Lucyd's management. Please note that these are
subject to a number of risks, uncertainties and factors, including,
but not limited to those described in various disclosures. Should
one or more of these risks or uncertainties materialize or should
underlying expectations not occur or assumptions prove incorrect,
actual results, performance or achievements of Innovative Eyewear
Inc., Lucyd and/or Tekcapital may vary materially from those
described explicitly or implicitly in the relevant forward-looking
statement. Other than as required by relevant regulation or law,
neither Innovative Eyewear Inc, Lucyd nor Tekcapital intends, nor
assumes any obligation, to update or revise these forward-looking
statements in light of developments which differ from those
anticipated.