Grebe Bakery Becomes Exclusive Licensee for Crestwood Bakery 67-Year-Old Grebe Bakery is a Milwaukee Landmark MILWAUKEE, Aug. 10 /PRNewswire/ -- In a joint announcement, Jim Grebe of Grebe Bakery, along with grocery retailer and distributor SUPERVALU INC., disclosed that they have reached an agreement wherein Grebe Bakery is licensed as the exclusive manufacturer and distributor of Crestwood Bakery products in Wisconsin and parts of Michigan and Illinois. Financial terms of the transaction were not released. The transition will begin immediately and is expected to be completed by late fall. Under the agreement, Grebe Bakery will integrate Crestwood's wide array of fresh bakery products and custom-made cakes into its own extensive selection of products and services that it offers. Grebe Bakery also will add the Sentry Foods stores to its customer base and begin providing bakery products and services to those locations. "At Grebe Bakery, we are very excited about this opportunity. As we add the popular Crestwood products to our offering, we remain committed to maintaining the high standards of customer service and product availability and variety that we've always offered," said Mr. Grebe. "Shoppers can expect the same delicious baked goods and exceptional customer service as before." "This is a great partnership for SUPERVALU and our Sentry Foods store owners," said Mark Anderson, president of SUPERVALU's Midwest Region. "The Crestwood name has a long history of quality, and Grebe Bakery will ensure that the tradition of quality and service that Crestwood Bakery brought to southeast Wisconsin continues." During its nearly 50 years of operation, the Crestwood Bakery has been a mainstay in the Sentry Foods stores, offering fresh bakery products and custom-made cakes to more than 40 Sentry Foods stores throughout southeast Wisconsin. Crestwood Bakery became a part of SUPERVALU in September of last year as part of SUPERVALU's asset exchange agreement with C & S Wholesale Grocers, Battleboro, Vt. The Grebe Bakery was founded in 1937, and has become a landmark in the Milwaukee area during its 67 years in operation. Grebe Bakery serves approximately 300 grocery and convenience stores in Wisconsin from its West Allis facility. SUPERVALU, a Fortune 100 company, headquartered in Minneapolis, Minn., is one of the largest companies in the United States grocery channel. With annual revenues exceeding $20 billion, SUPERVALU holds leading market share positions with its nearly 1,500 retail grocery locations. In addition, through SUPERVALU's diverse logistics network, the company provides distribution and related logistics support services across the nation's grocery channel. SUPERVALU has approximately 55,600 employees. DATASOURCE: SUPERVALU INC. CONTACT: Jim Grebe of Grebe Bakery, +1-414-543-7001, , or Lynne High of SUPERVALU, +1-952-828-4515, Web site: http://www.supervalu.com/

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