S4 Capital PLC Issue of Shares (2287L)
January 04 2023 - 2:00AM
UK Regulatory
TIDMSFOR
RNS Number : 2287L
S4 Capital PLC
04 January 2023
4 January 2023
S4 Capital plc ("S (4) Capital" or the "Company")
Issue of Shares
On 30 December 2020 , S (4) Capital plc (SFOR.L) announced a
merger with Decoded Advertising , an integrated creative,
technology and media agency (the "Decoded Transaction"). Pursuant
to the terms of the Decoded Transaction, the Company has agreed to
issue 6,494,807 ordinary shares of 25 pence each in the capital of
the
Company, credited as fully paid, as consideration to the sellers (the "Decoded Shares").
Applications have been made to the FCA and to the London Stock
Exchange for the Decoded Shares to be admitted to the standard
segment of the Official List of the FCA and to trading on the
London Stock Exchange's Main Market for listed securities
respectively ("Admission"). It is expected that Admission will
become effective at 8.00 a.m. on 5 January 2023 .
Enquiries:
S (4) Capital Tel: +44 (0)20 3793 0003
Sir Martin Sorrell (Executive
Chairman)
Powerscourt (PR Adviser Tel: +44 (0) 7970 246
to S (4) Capital) 725
Elly Williamson
Jane Glover
About S (4) Capital
S (4) Capital plc (SFOR.L) is the tech-led, new age/new era
digital advertising and marketing services company, established by
Sir Martin Sorrell in May 2018.
Its strategy is to build a purely digital advertising and
marketing services business for global, multinational, regional,
local clients and millennial-driven influencer brands. This will be
achieved by integrating leading businesses in three practice areas:
Content, Data&digital media and Technology services, along with
an emphasis on "faster, better, more efficient" executions in an
always-on consumer-led environment, with a unitary structure.
Digital is by far the fastest-growing segment of the advertising
market. S (4) Capital estimates that in 2021 digital accounted for
over 60% or $420-450 billion of total global advertising spend of
$700-750 billion (excluding over $500 billion of trade promotion
marketing, the primary target of the Amazon advertising platform)
and projects that by 2022 total global advertising spend will
expand to $770-850 billion and digital's share will grow to
approximately 65% and by 2024 to approximately 70%, accelerated by
the impact of covid-19.
In 2018, S (4) Capital combined with MediaMonks, the leading
AdAge A-listed creative digital content production company led by
Victor Knaap and Wesley ter Haar and then with MightyHive, the
market-leading digital media solutions provider for future thinking
marketers and agencies, led by Peter Kim and Christopher S.
Martin.
Since then, MediaMonks and MightyHive have combined with more
than 25 companies across Content, Data&digital media and
Technology services. For a full list, please see the S (4) Capital
website.
In August 2021, S (4) Capital launched its unitary brand by
merging MediaMonks and MightyHive into Media.Monks, represented by
a dynamic logo mark that features MightyHive's iconic hexagon. As
the operational brand, Media.Monks underpins S (4) Capital's
agility, digital knowledge and efficiency and is the next step in
delivering on its foundational promise to unify Content,
Data&digital media and Technology services.
Victor Knaap, Wesley ter Haar, Christopher Martin, Scott Spirit
and Mary Basterfield all joined the S (4) Capital Board as
Executive Directors. The S (4) Capital Board also includes Rupert
Faure Walker, Paul Roy, Daniel Pinto, Sue Prevezer, Elizabeth
Buchanan, Naoko Okumoto, Margaret Ma Connolly, Miles Young and
Colin Day.
The Company has over 9,000 people in 32 countries with
approximately 70% of revenue across the Americas, 20% across Europe
and 10% across the Middle East and Africa and Asia-Pacific. The
longer term objective is a split of 60%:20%:20%. Content currently
accounts for approximately 60% of revenue, Data&analytics 30%
and Technology services 10%. The long-term objective is a split of
50%:25%:25%.
Sir Martin was CEO of WPP for 33 years, building it from a GBP1
million "shell" company in 1985 into the world's largest
advertising and marketing services company, with a market
capitalisation of over GBP16 billion on the day he left. Prior to
that Sir Martin was Group Financial Director of Saatchi &
Saatchi Company Plc for nine years.
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END
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