SDL PLC Product Launch (3380G)
November 05 2018 - 4:56AM
UK Regulatory
TIDMSDL
RNS Number : 3380G
SDL PLC
05 November 2018
SDL Helps Global Brands Integrate Digital Experiences
MAIDENHEAD, UK-November 5, 2018 - SDL (LSE: SDL), a global
leader in content creation, translation, management and delivery,
today announces that global brands are turning to SDL Tridion Docs,
a structured content management system, to overcome the complexity
of creating, managing, translating and distributing in-depth
product content and technical documentation at scale, and across
all digital touchpoints.
Customers now expect a continuous experience across every device
and channel - and the ability to access in-depth content that helps
inform their purchasing decision. Everything from marketing
material, product information, fact sheets and videos needs to be
delivered instantly to their device of choice - in their own
language - to encourage customers along their buying journey.
"Most marketing organizations have spent years on improving the
digital experience they deliver, but virtually none of them have
tapped into the value of in-depth product information. Product and
support teams still heavily rely on document and PDF centric
delivery of information, which is distributed in a way that is
disconnected from the marketing content. A huge opportunity exists
for companies that embrace delivery of granular, web-friendly
product information to help customers find answers quickly, and to
boost SEO far beyond what optimization of marketing content could
achieve," said Arjen van den Akker, Director of Product Marketing,
SDL.
SDL is changing the way brands address these challenges. For
example, working in close collaboration with partner Acrolinx, SDL
Tridion Docs is helping VMWare overcome the continued challenges
associated with its global transformation. Adopting DITA has
enabled VMware to integrate disparate content systems - some
through acquisition - in a way that delivers high-quality content
to its audiences.
More recently in Asia Pacific HIKVision, Great Wall Motors, QNAP
and United Imaging have turned to SDL Tridion Docs to manage their
complex structured content environments. One of the globe's leading
engineering groups and manufacturers also recently selected SDL
Tridion Docs to organize content in a way that supports global
technical writers.
Other companies to have deployed SDL Tridion Docs include Linde
Materials Handling (MH), Nielsen, Hach, DAF and AGCO.
About SDL
SDL (LSE: SDL) is the global leader in content creation,
translation and delivery. For over 25 years we've helped companies
communicate with confidence and deliver transformative business
results by enabling powerful experiences that engage customers
across multiple touchpoints worldwide. Are you in the know? Find
out why 88 of the top 100 global companies work with and trust us
on SDL.com. Follow us on Twitter, LinkedIn and Facebook.
Media Contacts:
SDL
Maria Hudson / Denis Davies
Corporate Communications
mhudson@sdl.com / ddavies@sdl.com
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END
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