MAIDENHEAD, England,
February 5, 2018 /PRNewswire/ --
Brands Can
Experience 112% ROI with Payback in 15
Months and Expected Benefits of up to
$8.3 million
SDL, a leader in global content management, translation and
digital experience, today released a Forrester Consulting's Total
Economic Impact™ (TEI) commissioned study, demonstrating the
benefits that brands can expect from using SDL's integrated
solutions - SDL Tridion DX and SDL Language Technology and Services
to enhance digital experience and customer journeys.
According to the Forrester Consulting study, "The Total Economic
Impact™ Of SDL Tridion DX Content Management And Language
Technology & Services," SDL contributes to "ease of expansion,
improved quality, and improved consistency of sites," supporting a
substantial web traffic increase. Interviewing customers from
various industries, Forrester Consulting indicates that customers
can expect a three year return on investment (ROI) of 112%, and
payback within 15 months; and over the course of three years total
benefits of $8.3 million vs. costs of
$3.9 million, adding up to a net
present value (NPV) of $4.4 million.
Available today, the study provides a quantitative analysis of
overall benefits derived from implementing a global content
operating model (GCOM), which alleviates organizational, technical,
and localization challenges to enable global greater brand
consistency, improved customer experience, and operational
efficiency.
Further benefits highlighted in the study include:
- Expand Your Footprint:
Brands find it easier to create and update website content with SDL
solutions, enabling faster expansion into new regions and product
categories. On average, companies experience 20% year-over-year
traffic growth and attribute 25% of that growth to SDL.
- Support More Content:
Brands can support 70% more content output (creation and delivery)
without increasing the size of the team by realizing 42%
efficiencies over three years - all by using SDL's solutions to
centralize and standardize content management.
- Automate Localization:
Over the course of three years, companies can expect $1.1 million in localization cost savings due to
automated workflows and project tracking, with 34% leveraging
translation memory to reduce word count costs and duplicate
efforts.
As one interviewed customer stated, "We ended up with between
2,000 and 3,000 microsites which individual country, business
division, and product teams would create because they couldn't get
what they wanted out of the core web platform. So now, between the
components and the templates we have, SDL will solve those needs,"
Senior VP of web and digital marketing, an Energy Management
Company.
"We've long championed the idea for brands to build a robust
GCOM strategy that manages security, localization, compliance, and
workflows to deliver culturally relevant digital experiences - at
global-local scale," said Arjen van den
Akker, Director Product Marketing, SDL. "This study
validates and quantifies the concept, and offers insights into the
way brands can realize substantial efficiencies and business gains
when entering new markets."
SDL Tridion DX is a digital experience suite that comprises of
SDL Tridion Sites for web experience management - used by the
interviewed organizations in this study - and SDL Tridion Docs for
structured content management. It enables organizations to manage
and deliver content-driven digital experiences on a global scale
across the pre-sale, sale and post-sale phases of the customer
journey on any channel or device. This is possible because Tridion
DX's headless (API-first) approach to content, as well as through
implementation accelerators for best practice web and mobile
experiences.
SDL Language Technology and Services provide powerful
translation management capabilities, machine translation,
translation productivity and localization services to efficiently
and cost-effectively deliver localized content across platforms and
channels.
About SDL
SDL (LSE: SDL) is the global innovator in language translation
technology, services and content management. Over the past 25 years
we've helped companies deliver transformative business results by
enabling powerful, nuanced digital experiences with customers
around the world. Are you in the know? Find out why 78 out of the
top 100 global brands work with us at SDL.com and follow us on
LinkedIn, Twitter and Facebook.