Stevia Trust Mark marketing campaign
August 03 2010 - 2:00AM
UK Regulatory
TIDMPURE
RNS Number : 4036Q
PureCircle Limited
03 August 2010
PureCircle Limited
("PureCircle or the Company")
PureCircle announces roll-out of Stevia Trust Mark marketing campaign
PureCircle (LSE: PURE), the world's leading producer of high purity stevia
products, is pleased to announce the roll-out of a global consumer marketing
campaign to promote stevia as a new better sweet choice. The programme is built
around the trust mark "Stevia by PureCircle" which will be found on the
packaging of leading manufacturers around the world.
The campaign is designed in partnership with planned customer launches and
marketing activity will work in conjunction with our customers' own marketing.
This approach will leverage fully the investments being made and the consumer
momentum being generated by our partner customers.
The campaign will begin in September with plans to reach millions of consumers
through print, digital, television and social media channels in conjunction with
customer co-marketing activities. Products with the message that they are
"naturally sweetened with stevia by PureCircle" are now launching in the United
States and Latin America with plans underway to expand into other global
markets. Included among these brands are leading products like True Lemonade
powdered beverages in the US. Other major brands are planned to be announced as
the campaign approaches.
PureCircle's consumer campaign follows the recent successful launch of the
Global Stevia Institute, a new organisation supported by PureCircle to promote
consistent and credible science-based education on stevia for health
professionals, trade and media, and led by a scientific advisory board of
internationally recognised health professionals. With more than 200 influential
health professionals in attendance at the Institute's launch webinar, the
Institute has already established itself as a leading resource in the industry.
"We are committed to driving the healthy development of stevia as a global
mainstream ingredient." said Jason Hecker, Vice President of Global Marketing at
PureCircle. "The response we have received from consumers, customers and others
in the industry on our new campaign and launch of the Global Stevia Institute
has been overwhelmingly positive. Our new trust mark campaign, in partnership
with our customers, will play a critical role in insuring that stevia maintains
a place firmly among other natural ingredients that consumers love and trust."
For More Information
+---------------------------+----------------------------+
| PureCircle Limited | |
| (www.purecircle.com) | |
+---------------------------+----------------------------+
| Magomet Malsagov, | +60 1 2388 8049 |
| Managing Director | |
+---------------------------+----------------------------+
| William Mitchell, Finance | +44 7974 005 163 |
| Director | |
+---------------------------+----------------------------+
| | |
+---------------------------+----------------------------+
| Westport Communications | +44 20 7065 2690 |
+---------------------------+----------------------------+
| Alan Frame | alan@westportcomms.com |
+---------------------------+----------------------------+
| Jeanette Bishop | jeanette@westportcomms.com |
+---------------------------+----------------------------+
| | |
+---------------------------+----------------------------+
| RFC Corporate Finance Ltd | +61 8 9480 2500 |
+---------------------------+----------------------------+
| Stephen Allen | |
+---------------------------+----------------------------+
This information is provided by RNS
The company news service from the London Stock Exchange
END
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