Roberto Cavalli to Reinterpret the Legendary Playboy Bunny Costume
June 29 2005 - 1:38PM
PR Newswire (US)
Roberto Cavalli to Reinterpret the Legendary Playboy Bunny Costume
NEW YORK, June 29 /PRNewswire/ -- Playboy Enterprises, Inc. today
announced that renowned designer Roberto Cavalli has agreed to
bring his artistry to the first reinterpretation of the iconic
Playboy Bunny Costume in more than a quarter century. The
innovative couturier was approached by Playboy to add his touch to
the Playboy Bunny Costume, the first service uniform to be granted
a trademark registration by the United States Patent Office, with
an eye toward creating a striking new version for the highly
anticipated Playboy venues at the new tower of the Palms Casino
Resort & Spa, currently under construction at the Palms'
property in Las Vegas. Roberto Cavalli is expected to reveal his
concept later this year, which will likely be worn by select
Playboy Bunnies alongside the traditional Bunny Costume. Developed
and operated by the N9NE Group, the new Playboy venues are
scheduled to open in early 2006. The Bunny Costume was introduced
with the first Playboy Club in Chicago in 1960 and started as a
modified one-piece swimsuit with the addition of collar, cuffs and
the legendary rabbit ears and cottontail. The costume evolved
incrementally and over time the leg cut became higher, a rosette
with the Bunny's name was added and the fabrics and colors
enhanced. With these modest changes, the Bunny costume has become a
powerful symbol of the Playboy brand around the world. Over the
years, the costume was worn by more than 25,000 Playboy Bunnies -
including such celebrities as Lauren Hutton and Deborah Harry. The
Bunny Costume sits in the permanent collections of both the Chicago
Historical Society and The Smithsonian. Famous for "glam-rock"
fashions and untamed creativity, Roberto Cavalli has been a star on
the international fashion scene since the 1970's, enjoying a recent
renaissance and being embraced by a new generation of celebrities
and international jet-setters. In 2002, Roberto Cavalli was awarded
Designer of the Year by the Fashion Group International. Roberto
Cavalli's work was recently celebrated in the highly acclaimed
"WILD: Fashion Untamed" exhibit at The Metropolitan Museum of Art's
Costume Institute in New York in 2004 - a celebration of animal
imagery in fashion - in which the traditional Playboy Bunny Costume
was showcased. According to Playboy's Chairman and CEO Christie
Hefner, "The Bunny Costume has undergone only modest changes over
the years, so as to maintain its identity and special character.
Roberto Cavalli is the perfect designer to reinterpret the magic of
the original design as he too embraces the good-life, inspires an
aspirational lifestyle for a jet-set crowd and of course celebrates
beautiful women." The new tower of the Palms Casino Resort will
also include a boutique casino and lounge, a nightclub, a retail
store and a two-story Hugh Hefner sky villa. Playboy Enterprises,
Inc. Playboy Enterprises is a brand-driven, international
multimedia entertainment company that publishes editions of Playboy
magazine around the world; operates Playboy and Spice television
networks and distributes programming via home video and DVD
globally; licenses the Playboy and Spice trademarks internationally
for a range of consumer products and services; and operates
Playboy.com, a leading men's lifestyle and entertainment Web site.
Palms Casino Resort & Spa The Palms Casino Resort, heralded as
one of Las Vegas' hippest resorts, offers guests a major
destination get-away with a relaxing, affordable resort atmosphere.
Owned by the Maloof family, the $265-million, 430-room property
boasts a diverse mix of restaurants and bars and a
95,000-square-foot casino. This boutique resort also offers the
Palms Spa and AMP salon, Brenden Theatres, a 14-theatre Cineplex
and IMAX Theatre, Rain Las Vegas, ghostbar, Skin Pool Lounge, Hart
and Huntington Tattoo Company and over 20,000 square- feet of
meeting space. The resort is home to the Real World: Las Vegas and
the Bravo Celebrity Poker Showdown. The Palms features the hottest
specialty suites including the Playpens with a dancer pole, the
Real World Suite as seen on MTV and NBA suites with extra-large
furniture. E!, VH1, CSI and MTV feature the Palms on a regular
basis and the Victoria's Secret Angels made the Palms a featured
destination during their "Angels Across America" tour. The Palms
Casino Resort is located just west of the Las Vegas Strip and I-15
on Flamingo Road. For room reservation information, call toll free
at (866) PALMS-RES, (866) 725-6773, or visit http://www.palms.com/
. For groups of 10 rooms or more, contact the Sales Department at
(866) PALMS-MTG or (866) 725-6768. N9NE Group Childhood friends
since the age of nine - the inspiration behind their company's name
- Morton (son of legendary Chicago restaurateur Arnie Morton,
founder of the Morton's of Chicago steakhouse chain) and DeGraff
partnered in 1992 to launch the nightclub Drink Chicago. They went
on to open Drink Las Vegas in 1995 prior to opening Chicago's
inaugural N9NE Steakhouse and ghostbar in 2000. With the 2001
opening of the Palms Casino Resort in Las Vegas, they debuted their
highly successful dining and entertainment venues in Las Vegas,
which include N9NE Steakhouse, Rain Las Vegas, ghostbar, and Skin
Pool Lounge. Additional N9NE Group venues will be featured in the
new tower of the Palms Casino Resort, as well as in the upcoming
Victory Project in Dallas, TX, both scheduled to open in 2006.
DATASOURCE: Playboy Enterprises, Inc. CONTACT: Jay Jay Nesheim of
Playboy Enterprises, Inc., +1-212-261-4933, Web site:
http://www.palms.com/
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