ONL On-Line

RNS Number:9160M
On-Line PLC
9 November 2001

                           ON-LINE PLC ("On-line")

The directors of On-line have noted the recent share price rise and draw your
attention to a trading update issued today by ADVFN.COM plc, of which On-line
owns 65 per cent which alone represents a significant premium over On-line's
total market capitalisation.  The text of the announcement made by ADVFN
follows:

                             ADVFN Trading Update

             ADVFN announce update on current trading conditions

ADVFN.COM plc, ('ADVFN'), the UK's leading provider of financial information,
today announces the following trading update.

During August 2001 ADVFN introduced new products and revised pricing levels to
its UK website. This was a crucial moment for ADVFN as it represented a
culmination of  significant change in our pricing, the introduction of a new
more sophisticated offering and the integration of the UK-Invest site into
ADVFN.

We have been delighted with the uptake of our new service levels and are pleased
to report that both the number of subscribers and our subscription income have 
exceeded forecasts. In October 2001 ADVFN's subscription revenue cleared the 
#1,000,000 a year run rate, up 67% since the end of July 2001.  This substantial
increase underpins our continued belief that subscription from web services is 
the correct business model.

We can report that in September, the first full month of operation under the new
offering ADVFN was No1 provider of UK Share Information according to Hitwise.com
which tracks 3 million UK users each day.

ADVFN represented 27% of market share and audience. This is almost a third more 
market share than our nearest rival Interactive Investor and over 250% more than
third place rival Yahoo Finance.

Our advertising/page impression numbers also continue to exceed our
expectations.  ABC Audit Bureau's audited figures for June 2001 have shown we
delivered over 43 million page impressions.

We are conscious that traffic is no longer perceived as the be all and end all 
of business model measurement  but  advertising remains an important part of 
revenue strategy and this has been building well this year with the creation of 
an in house sales team. This progress was halted temporarily by the September 
11th World Trade Centre disaster, but we are now seeing  signs of a return to 
advertising growth. ADVFN has proven itself as a powerful medium for 
advertisers, particularly in financial services. Successful campaigns on ADVFN 
have meant most advertisers remain as repeat customers. We are therefore very 
encouraged by the future of advertising revenues, which already contribute 
significant revenue. October advertising proved to be our strongest month to 
date and signs are very encouraging for the Xmas period.

Our French website(advfn.fr) and our Freeserve venture(www.freeserve.advfn.com) 
have both produced increased traffic and importantly income. Success Events 
continues to be the leader in its sector and is highly profitable.


Our full launch of 3DV8 and subsequent partnership announcements mean that this 
venture is now generating income streams.

During the period we have kept stringent control over our costs and are 
continuing to reduce our monthly outgoings.

For further information please contact:

Advfn.com plc
Michael Boydell, Managing Director                                0207 070 0947
Buchanan Communications

Jeremy Garcia                                                     020 7466 5000


Notes to Editors:

About ADVFN (www.advfn.com)

ADVFN is a leading provider of professional quality shares data to private
investors from its web sites at www.advfn.com, www.advfn.fr, its WAP services
(http://mobile.advfn.com/wap/) and its interactive television channels with
Telewest. The company also provides investment education services through its
subsidiary, Success Events Limited (www.success-events.com).

Since going live in the last quarter of 1999, ADVFN has quickly become a
leader in its market and recently announced that its web site had achieved
over 40 million page impressions a month. Its rapidly growing user base has
one of the highest demographics of any media.

Its recently formed B2B division covering Investor Relations solutions, client
competitor aware products, fundamental data and co-branded products can now be
seen on high profile web sites including Orange, Friends Provident, and
Accountancy Age.

ADVFN's American subsidiary, 3DV8 inc. recently launched its proprietary 3D
visual data mining application throughout North America and into UK. (for more
details  visit www.3DV8.com). The company has already established itself in
this niche market place and has formed a number of strategic alliances.

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