Ocean Outdoor Limited Ocean signs content partnership with BT Sport
February 17 2021 - 2:00AM
RNS Non-Regulatory
TIDMOOUT
Ocean Outdoor Limited
17 February 2021
17 February 2021
Ocean Outdoor signs content partnership with BT Sport
Deal brings match clips of UEFA Champions League
to outdoor digital screens
London, UK : Premium out of home media owner Ocean Outdoor has
signed its first exclusive digital content deal with BT Sport.
The agreement allows Ocean, partnering with BT Sport, to
broadcast next day match clips from UEFA's Champions League last 16
fixtures through to the Final in May on digital screens.
The partnership begins on Wednesday, February 17 with a
collection of 60 second clips featuring Liverpool's match against
RB Leipzig to be carried on 16 advertising screens in seven cities
including London, Birmingham, Manchester, Liverpool, Newcastle,
Edinburgh and Glasgow.
Ocean's out of home coverage will continue until May 31
featuring action from Manchester City and Arsenal matches as well
as Premier League champions Liverpool.
As part of the DOOH activation, each day-long spotlight will sit
alongside a campaign to promote BT Sport's Watch Together feature,
part of the new immersive Matchday Experience customers can enjoy
on the BT Sport App.
This is Ocean's first digital content partnership with BT Sport
and the first time match clips from European football will be
carried on its large format digital screens as part of a content
agreement.
Ed Cracknell, head of marketing, BT Sport said: "It has been
fantastic to work with Ocean to create this innovative way to
showcase some of the tremendous content and the innovative features
on the BT Sport App; allowing fans to come together and get closer
to the sport they love."
Ocean Outdoor head of content and sponsorship, Kevin Henry,
said: "Primetime TV sport and premium DOOH are natural allies. The
extension of BT Sport's UEFA coverage onto our screens launches a
superb summer of sport for Ocean's large format portfolio, bringing
the best championships to even wider audiences over and above the
TV and mobile screen."
Ocean's spring into summer sports schedule continues with UEFA
Euro 2020 in June and July, followed by coverage from Wimbledon as
part of its partnership with The All England Lawn Tennis Club and
the Summer Olympics 2020 in Tokyo as part of its media partnership
with Team GB and Eurosport.
ENDS
For further information please contact:
Ocean Outdoor 0772 509
Susann Jerry, Head of Corporate Communications 1814
Yellow Jersey PR
Charles Goodwin
Georgia Colkin 0774 778
Joe Burgess 8221
About Ocean Outdoor
Ocean Outdoor operates some of the most prestigious digital
out-of-home (DOOH) locations in the UK, Northern and Continental
Europe. The Group portfolio includes 4,000 screens in seven
countries and 270 cities.
In the UK, Ocean operates the most iconic DOOH locations
including the BFI IMAX; the Landsec Piccadilly Lights; and has a
significant presence in the top 13 UK cities. Ocean's high-profile
landlords and partners include Birmingham, Manchester, Glasgow and
Southampton City Councils, Landsec, Unibail-Rodamco-Westfield, the
BFI and Intu. A continued focus on Ocean's Digital Cities for
Digital Citizens philosophy has significantly augmented the Group's
position as an operator of high quality DOOH assets. Ocean
continues to deliver good organic development through new City
tender wins, the rollout of new locations in Scotland, London, the
West Midlands and Manchester and significant screen investment.
Strategic acquisitions that complement the existing DOOH
portfolio remain a strategic pillar of the growth programme. This
continued with three Dutch acquisitions in spring 2019, giving the
company a significant share of the Netherlands market where it has
become a major DOOH player. These subsidiaries have since been
rebranded as Ocean Outdoor Netherlands.
In September 2019, Ocean acquired the assets of Visual Art, a
Sweden based independent, pure-play DOOH media and tech group which
operates in three Nordic countries (Sweden, Norway, Denmark) and
key cities in Germany. This transaction expands Ocean's portfolio
across 23 Unibail-Rodamco-Westfield shopping malls in Europe, in
addition to holding the exclusive external rights to two of the
largest premium urban shopping malls in Europe: Westfield London
and Westfield Stratford in the UK.
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