Ocean Outdoor Limited Ocean extends The Alliance in China
June 24 2019 - 2:01AM
RNS Non-Regulatory
TIDMOOUT
Ocean Outdoor Limited
24 June 2019
24 June 2019
Ocean Outdoor Limited
("Ocean" or the "Company" or the "Group")
Ocean Outdoor extends The Alliance in China with Phoenix
Metropolis Media
London, UK (OOUT): Out-of-home media owner Ocean Outdoor has
extended its global Alliance of premium digital screens across
China having secured a new partnership with Phoenix Metropolis
Media Technology Co Ltd.
Phoenix Metropolis Media joins Ocean's Alliance Network, giving
advertisers access to handpicked premium outdoor screens across
China and 12 other global cities, along with the UK wide portfolio
and three Netherlands subsidiaries now operated by Ocean.
Phoenix Metropolis Media is a large format market leader in the
Chinese digital out-of-home sector with a network covering the
entire country. Out-of-home is China's third biggest media channel
after TV and the internet.
Under the terms of the agreement, Ocean will sell international
brand campaigns across the Phoenix Metropolis Media portfolio, and
Phoenix Metropolis Media clients will have access to the Ocean
Alliance network in key urban cities outside of China.
Ocean international sales director Nick Shaw said: "This deal
allows global brands to extend their presence by leveraging some of
the best and most desirable screens in digital out-of-home.
"Our partnership with Phoenix Metropolis Media extends Ocean's
Alliance footprint across China specifically in Beijing and
Shanghai, giving advertisers a one-stop shop to prime their global
media campaigns in the world's fastest growing consumer
market."
Phoenix Metropolis Media has the most sophisticated technology,
tapping the development potential of out-of-home industry,
developing the interactive marketing business and creating
exclusive digital marketing solutions for customers.
Phoenix Metropolis Media marketing department manager Zhiyong
Liang said: "Phoenix Metropolis Media occupies the leading position
in Chinese DOOH. Ocean Outdoor has the most typical and
representational DOOH resource in the world, including the Landsec
Piccadilly Lights, BFI IMAX and Westfield London and Stratford.
Therefore, I believe the alliance between two strong and
professional media owners will spark a grand and gorgeous
achievement."
"Against a background of globalisation, Chinese brands want to
break the limitation of global barriers and promote the idea of
"made in China" to the whole world. We regard this alliance as a
good example, providing a convenient, accessible channel for
Chinese brands. We believe co-operation will create a triple-win
situation for both companies and advertisers from all over the
world."
Ocean's Alliance network crosses four continents and also
includes partner screens in Las Vegas, New York, Toronto, Hong
Kong, London, Paris, Madrid, Amsterdam, Stockholm, Milan, Dubai,
and Melbourne.
Ends
For further information:
Ocean Outdoor
Susann Jerry 07725 091814 / susann.jerry@oceanoutdoor.com
Yellow Jersey PR
Charles Goodwin 07747 788 221 / ocean@yellowjerseypr.com
Georgia Colkin 07825 916 715
About Ocean
Ocean Outdoor operates some of the most prestigious digital
outdoor locations in the UK and the Netherlands. The UK portfolio
includes Holland Park Roundabout, which forms part of the Company's
exclusive external rights to two of the largest premium urban
shopping malls in Europe, Westfield London and Westfield Stratford;
the Birmingham Media Eyes above New Street Station, Birmingham; the
Landsec owned Piccadilly Lights and digital out-of-home (DOOH)
networks across eight of the top 10 UK cities including Birmingham,
Manchester, Newcastle, Liverpool, Leeds, Glasgow and Edinburgh.
Ocean also manages London's BFI IMAX. Ocean's portfolio of
high-profile landlords and partners includes Glasgow, Birmingham,
Southampton and Manchester City Councils, Landsec, Westfield, the
BFI and intu. Ocean acquired Ngage Media and Interbest in the
Netherlands in March 2019.
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END
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