Milestone Group PLC Milestone Group Plc : Agreement Signed Between Louis Saha's Axis Stars & Milestone Group

 
TIDMMSG 
 
   MILESTONE GROUP PLC 
 
   ("Milestone" or the "Company") 
 
   Agreement signed between Louis Saha's Axis Stars & Milestone Group 
 
   Milestone Group ("Milestone") (AIM: MSG), the AIM quoted provider of 
digital media and technology solutions announces that it has signed an 
agreement with Axis Stars Limited ("Axis Stars") to work with the 
Passion Project and utilise the suite of technology solutions available 
through our Nexstar Joint Venture. 
 
   Axis Stars and Milestone have agreed to enter into an arrangement where 
international footballer, Louis Saha will become an Ambassador of the 
Passion Project and through his Axis Stars vehicle, will market and 
cross-promote to his contacts, sponsors, supporters and investors the 
Passion Project. 
 
   Athletes, celebrities, musicians and actors are well known and trusted 
brands in their own right and the ignition point to the Passion Project 
as they bring relevant audiences in scale. Nexstar will also benefit 
from these agreements as it can offer innovative technology solutions 
including financial and publishing to its partners and their global 
audience. The signing of an agreement with Louis Saha is the first of 
many we expect to complete in the coming months. 
 
   Louis Saha said: 
 
   "The partnership between Axis Stars and Milestone Group Plc is so 
exciting, so innovative, so disruptive when at the same time our targets 
are the same and focus on positive social impact. I am inspired by 
initiatives that help young people to achieve their potential and my 
passion is working with people and businesses that can really make that 
happen, it is our moral duty. I am proud to be an Ambassador for the 
Passion Project, where athletes and artists, who young people look up to, 
can be a role model and point the way to making a difference to their 
fans." 
 
   Deborah White, CEO of Milestone commented: 
 
   "I am very pleased Louis has shown such enthusiasm in our foundation and 
the suite of technical solutions we have available through Nexstar. 
Louis Saha is known globally for his skills as an athlete and through 
his Axis Stars initiative, is showing his skills in business. His Axis 
Stars platform has been designed to help sports stars around the world 
better manage their careers and with the suite of technological 
solutions at our disposal this partnership will be mutually beneficial." 
 
 
 
 
   For further information: 
 
 
 
 
 
  Milestone Group PLC                                  Tel: 020 7929 7826 
  Deborah White, Chief Executive 
 
Cairn Financial Advisers LLP, Nominated Adviser 
 Liam Murray                                           Tel: 020 7148 7900 
 
Hybridan LLP, Broker 
 Claire Louise Noyce                                   Tel: 020 3764 2341 
 Walbrook PR Limited, PR                               Tel: 020 7933 8780 
 Gary Middleton / Paul Cornelius / Paul Whittington 
 
 
 
   This announcement is distributed by NASDAQ OMX Corporate Solutions on 
behalf of NASDAQ OMX Corporate Solutions clients. 
 
   The issuer of this announcement warrants that they are solely 
responsible for the content, accuracy and originality of the information 
contained therein. 
 
   Source: Milestone Group PLC via Globenewswire 
 
   HUG#2010468 
 
 
  http://www.milestonegroup.co.uk/

(END) Dow Jones Newswires

May 09, 2016 02:01 ET (06:01 GMT)

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