Embargoed Release: 07:00hrs 27 September 2004

                                 MKM Group plc                                 

                            (`MKM' or the `Group')                             

             Preliminary Results for the Year Ended 31 March 2004              

Highlights

  * Successful admission to AIM and fund raising of �1.4m
   
  * Blue Chip Contract wins including HSBC, Sainsbury's, Tesco, Daily Express,
    First Direct, and the AA
   
Mark Koch, CEO, commented:

"It is with great pleasure that we report on what has been a period of
substantial growth for the company. We have continued to win key contracts with
some of the UK's most notable blue chip companies and have had significant
interest in the ongoing development of our loyalty programme due to be launched
in 2005.

After the year-end MKM was admitted to the Alternative Investment Market of the
London Stock Exchange and raised �1.4m. I believe this key step in the
company's development will enable us to further grow the business as we develop
new products to leverage our reputation for excellence and reliability through
our numerous matured commercial relationships.

This has been a defining period for the company and I very much look forward to
our future successes."

For Further Information:

Mark Koch                  MKM Group plc               0161 877 1112           
                                                                               
CEO                                                    07733 007008            
                                                                               
Andrew Tan                 Hansard Communications      020 7245 1100           
                                                                               
Account Director                                       07957 203 685           

                             Chairman's Statement                              

It is with pleasure that I am able to report on a successful year for the
Group. During the year the core business continued to grow strongly and new
products that complement our existing portfolio have been under development. In
addition, in April 2003, Hidden Retreats Limited was acquired.

GROUP COMPANIES

The Group has three trading companies:

MKM Marketing and Promotions Limited - the Group's principal trading company,
which designs the promotional campaigns which revolve around offers that
include flights, hotel accommodation, holidays, theatre, dining out, cinema and
days out.

Hidden Retreats Limited- a luxury tour operator with ATOL and IATA licences,
which has a division, called Rise Travel that sources flights and accommodation
for the Group's travel based promotions.

Travel Design Limited - an ABTA bonded travel agency which provides the
facility to redeem MKM Marketing & Promotions holiday vouchers as well as
generating commission from tour operators.

FINANCIAL REVIEW

Group turnover of �6.45m for the year ended 31 March 2004 compared with �3.20m
in the prior year, represents an increase of �3.25m; of which �2.64m is as a
result of the acquisition of Hidden Retreats. The remaining increase of �0.61m
from continuing operations represents an increase of 19% when compared to prior
year results. This growth in turnover on continuing operations is accounted for
by an increase in both the number and value of promotions undertaken.

Profit before tax was �0.67m (2003 - �0.76m). This is the first year that the
accounts have been prepared in accordance with the provisions of FRS 5
Application Note G on Income Recognition, which was introduced in November
2003.

This Financial Reporting Standard requires organisations to recognise revenue
as they fulfil their obligations under contract. Where a contract requires the
provision of more than one good or service, organisations must apportion
revenue in a way which recognises the fair value of each good or service.

Historically, in accordance with Financial Reporting Standards current at the
time, it was the Group's policy to recognise revenue from the initial promotion
fees when invoiced and to provide for any net direct costs as they arose.
Revenues and profits from redemptions and related companion sales were
subsequently recognised as they arose over the following months.

This policy led to the Group recognising profits on the initial fee immediately
as the promotion commenced and typically led to the Group breaking even on the
subsequent redemption process.

The impact of this standard has been to necessitate an adjustment to the
previously reported profits for prior years. The effect of this adjustment has
been to increase the Group operating profit in the prior year by �0.12m and to
reduce the Group operating profit in the year ended 31 March 2004 by �0.08m.

The management of MKM Group plc has always maintained and will continue to
maintain a prudent approach in profit recognition on all of its promotions.

During the year the Group has invested heavily in staff in order to develop its
ability to source and handle larger transactions, particularly the free flights
promotions, which will deliver benefits in future years. As a result of this
staff numbers have risen from an average of 39 staff in the year ended 31st
March 2003 to 71 in the year ended 31st March 2004. The resulting increase in
salaries has had a temporary impact on the profitability of continuing
operations at both the gross margin and the operating profit level as salary
costs are split between administrative overheads and cost of sales as
appropriate.

As can be seen from the gross margin percentage on acquisitions, Hidden
Retreats whilst profitable is a lower margin business than MKM Marketing &
Promotions Limited.

TRADING

The Group has continued to build on an impressive blue chip client base and has
continued its track record of developing its product and service portfolio.
Thus providing their customers with new and exciting campaigns within the
lifestyle promotions market.

In June 2004 Yippee!, a product which provides a range of aspirational
experiences supplied by third parties was launched. Management consider that
Yippee! fits well with the Group's existing client base and infrastructure.

MANAGEMENT AND STAFF

The success of the group in achieving its objectives is possible only through
the MKM people. The group has recruited and developed talented and experienced
people who are focussed in delivering positive results. I would like to thank
them all for their commitment and dedication.

Immediately prior to the group's floatation in June 2004, I was delighted that
John McGuire accepted an invitation to join the Board as a non executive
director. Unfortunately since that date John has been suffering with some
health problems but I am delighted to say that he is now well on the road to
recovery. I look forward to his speedy return and continued involvement in the
company.

PROSPECTS

Our admission to AIM in June 2004 has put the Group in a position to invest in
the development of new concepts and promotions which, it is hoped, will lead to
continued growth in the future. The Group aims to capitalise on its market
position and to strengthen its product base.

The Group maintains a strong pipeline of orders and the Board looks forward
with confidence to the remainder of the current financial year.

Clive R Garston

Chairman

24 September 2004

Annual General Meeting

The company's Annual General Meeting will be held on Friday 22nd October at
10am at the offices of Halliwells LLP. St James's Court, Brown Street,
Manchester, M2 2JF.

Consolidated Profit And Loss Account For The Year Ended 31 March 2004

                              Continuing Operations                            
                                                                               
                                Existing Acquisitions         2004         2003
                                                                               
                                       �            �            �  As restated
                                                                               
                                                                              �
                                                                               
Turnover                       3,812,571    2,639,032    6,451,603    3,201,778
                                                                               
Cost of sales                  1,768,902    2,309,265    4,078,167    1,194,901
                                                                               
Gross Profit                    ________     ________     ________     ________
                                                                               
Administrative                 2,043,669      329,767    2,373,436    2,006,877
expenses                                                                       
                               1,437,140      264,615    1,701,755    1,243,799
Operating Profit                                                               
                                ________     ________     ________     ________
Interest receivable                                                            
                                 606,529       65,152      671,681      763,078
and similar income                                                             
                                                            19,027       14,718
Interest payable and                                                           
                                                          (24,719)     (21,336)
similar charges                                                                
                                                          ________    _________
Profit on Ordinary                                                             
                                                           665,989      756,460
Activities Before                                                              
Taxation                                                 (188,616)    (233,007)
                                                                               
Tax charge on profit                                      ________    _________
on ordinary                                                                    
activities                                                 477,373      523,453
                                                                               
Dividends                                                        -    (127,800)
                                                                               
Retained Profit For                                      _________    _________
The Year                                                                       
                                                           477,373      395,653
Earnings Per Share                                                             
(�)                                                      _________    _________
                                                                               
Basic and diluted                                         4,773.73     5,234.53
                                                                               
                                                         _________    _________

Consolidated Balance Sheet At 31 March 2004

                                       2004                     2003           
                                                                               
                                        �          �             �            �
                                                                               
Fixed Assets                                             As restated  As restated
                                                                               
Intangible assets                            873,970                    877,137
                                                                               
Tangible assets                              143,925                     73,166
                                                                               
                                            ________                    ________
                                            1,017,789                    950,303   
           
Current Assets  
                                          
                                                                        
Stocks                                1,164                    1,164
                                
Debtors                           1,152,827                  860,909     
                                                                               
Cash at bank and in               1,373,441                  776,338
hand                                                                           
                                  _________                _________
                                  2,527,432                1,638,411


Creditors: Amounts                2,117,732                1,920,218                                                                 Falling
Due Within                                                                                             
One year                                                                       
                                  _________                _________            
Net Current Assets/                            409,700                   (281,807)                                                          
                              (Liabilities)                                 _________                  _________              
                                             
Total Assets Less                             1,427,595                   668,496                                 
Current Liabilities                        
                                            
Creditors: Amounts                          
Falling Due After                  526,781                 245,055                        
More Than One Year                           
                                                                               
Provision For                        4,440                   4,440                                            
Liabilities And                   _________               _________                             
Charges                                                                        
                                                                               
Deferred taxation                               531,221                    249,495
                                              _________                  _________
                                                896,374                    419,001
                                              _________                  _________

                      
                                                                               
Capital And                                                                    
Reserves Called up                                 100                        100                                
share capital                                                                  
                                                                               
Profit and loss                                896,274                     418,901                                
account                                      _________                   _________
                                                                 
Equity                                        896,374                      419,001                                    
Shareholders'                                _________                   _________                                  
Funds           
                                                               

Consolidated Statement of Total Recognised Gains and Losses For The Year Ended
31 March 2004

                                                           2004            2003
                                                                               
                                                              �               �
                                                                               
                                                                    As restated
                                                                               
Profit for the Year                                     477,373         395,653
                                                                               
Prior Year Adjustment (as explained                     179,698                
in note 2)                                                                     
                                                        _______                
Total Gains and Losses since Last                                              
Annual Report                                           657,071                
                                                                               
                                                        _______                

Consolidated Cash Flow Statement For The Year Ended 31 March 2004

                                        Note                2004           2003
                                                                               
                                                               �              �
                                                                               
                                                                    As restated
                                                                               
Net Cash Inflow From Operating            3              618,339        899,977
Activities                                                                     
                                          4              (5,692)        (6,618)
Returns On Investments And Servicing                                           
Of Finance                                4            (147,551)       (12,906)
                                                                               
Taxation                                  4             (67,572)       (22,420)
                                                                               
Capital Expenditure And Financial         4            (168,114)      (714,000)
Investment                                                                     
                                          5                    -      (127,800)
Acquisitions                                                                   
                                          5              _______        _______
Equity Dividends Paid                                                          
                                                         229,410         16,233
Net Cash Inflow Before Financing                                               
                                                         327,562        (26,950)
Financing                                                                      
                                                         _______        ________
Increase/(Decrease) In Cash In The                                              
Year                                         4           556,972        (10,717)
                                                                               
Reconciliation Of Net Cash Flow To                       _______        ________
Movement In  Net Debt                                                                  
                                                         
                                                                       
                                                       
Increase/(decrease) in cash in the                       556,972        (10,717)              
year                                                     
                                                                               
Cash (inflow)/outflow from financing                    (327,562)        26,950
                                                       _________       _________
                         
Change in net funds resulting from                       
cash flows                                    5         229,410          16,233                        
                                                        
New finance leases                                       (4,876)        (15,000)
                                                       _________        _________
                                                        224,534           1,233 
Movement in net funds in the year                                              
                                                         
Net funds at the start of the year                      668,768         667,535                                             
                                                        ________       ________
Net funds at the end of the year              5          893,302        668,768
                                                        ________       ________

Notes:

1 Preliminary announcement

The financial information set out above does not constitute the company's
statutory accounts for the year ended 31 March 2004, but is derived from those
accounts to that date which received an unqualified auditors' report and did
not contain statements under the Companies Act 1985, s237(2) or (3) and will be
filed with the Registrar of Companies.

The financial information for the year ended 31 March 2003 is extracted from
the Group's financial statements to that date which received an unqualified
auditors' report and did not contain statements under the Companies Act 1985,
s237(2) or (3) and have been filed with the Registrar of Companies. However,
these have been restated to reflect prior year adjustments including a change
in an accounting policy as noted below.

The preliminary announcement has been prepared on the basis of the accounting
policies set out in the statutory financial statements for the year ended 31
March 2004 which include a change in accounting policy for turnover following
the introduction of FRS 5, Application note G "Revenue Recognition":

Turnover - Change in accounting policy

The Group has changed its revenue recognition policy during the year.

Previously, the Group recognised promotions income when promotions fees on
contracts were invoiced or ancillary bookings made and to recognise net direct
costs attributable to the promotions as they arose.

With the introduction of FRS5, Application note G "Revenue Recognition", the
group now recognises income from setting up and handling promotions contracts
to the extent that the Group has fulfilled its obligations under each contract.
Sales of vouchers redeemable against holidays and flights sourced by the Group
are recognised at the point of sale and measured at the fair value of the
consideration received less the fair value of the voucher. The fair value of
the voucher is treated as deferred income in the balance sheet and released to
turnover to the extent that the group has fulfilled its redemption obligations
under each contract.

Details of the effect the change in this accounting policy has had on the
current year and comparative results are given in note 2.

Turnover from the Group's activities as a tour operator and travel agent is
recognised when the Group has fulfilled its contractual obligations connected
with the sale.

There has been no change to the turnover recognition policy on travel agency
and tour operator income.

All other accounting policies as shown in the Group's financial statements for
the year to 31 March 2003 remain the same

2 Prior year adjustments

As detailed in note 1, during the year the Group changed its accounting policy
on recognition of promotions income.

The effect of the change in accounting policy on the comparatives was to
decrease sales by �146,186 in 2004 and by �122,157 in 2003. Operating profit
reduced by �77,322 in 2004 and increased by �117,039 in 2003. The effect on
brought forward reserves is an increase of �62,659.

An adjustment was also made to goodwill in respect of additional consideration
that had been incorrectly treated in the prior year. The amount of �116,871 has
now been added to goodwill in 2003.

A prior year adjustment has been made to the company's balance sheet to
correctly reflect the investment value. Previously deferred consideration had
not been correctly shown in the value of investments and creditors. An
adjustment of �240,000 has been made to increase the value of fixed asset
investments and creditors in 2003 to reflect this. An adjustment has also been
made to the cash flow statement for �594,000 to reflect a payment relating to
the original investment in subsidiary undertakings.

3. Reconciliation of operating profit to net cash inflow from operating

                                                    2004                   2003
                                                                               
                                                                    As restated
                                                                               
                                                       �                      �
                                                                               
Operating profit                                 671,681                763,078
                                                                               
Depreciation                                      37,728                 17,863
                                                                               
Amortisation                                      51,210                 39,000
                                                                               
Decrease/(increase) in debtors                     4,549               (99,432)
                                                                               
(Decrease)/increase in creditors               (146,829)                173,157
                                                                               
Loss on disposal of fixed assets                       -                  6,311
                                                                               
Net cash inflow from operating                   618,339                899,977
activities                                                                     

4. Analysis of cash flow

                                                    2004                   2003
                                                                               
                                                                    As restated
                                                                               
                                                       �                      �
                                                                               
Returns on investments and                                                     
servicing finance                                                              
                                                                               
Interest received                                 19,027                 14,718
                                                                               
Interest paid                                   (21,860)               (18,990)
                                                                               
Interest elements of finance                     (2,859)                (2,346)
rentals payment                                                                
                                                                               
                                                 (5,692)                (6,618)
                                                                               
       Capital expenditure                                                     
                                                                               
Payments to acquire tangible                    (67,572)               (28,995)
fixed assets                                                                   
                                                                               
Proceeds from disposal of                              -                  6,575
tangible fixed assets                                                          
                                                                               
                                                (67,572)               (22,420)
                                                                               
    Acquisition and disposals                                                  
                                                                               
Payments to acquire subsidiary                 (164,147)              (714,000)
undertakings                                                                   
                                                                               
Bank overdrafts acquired with                    (3,967)                      -
subsidiaries                                                                   
                                                                               
                                               (168,114)              (714,000)
                                                                               
            Financing                                                          
                                                                               
Other loan advance                               403,000                      -
                                                                               
Bank loan advance                                      -                577,362
                                                                               
Capital element of hire purchase                 (5,041)               (14,709)
repayments                                                                     
                                                                               
Repayments of other loans                       (70,397)              (589,603)
                                                                               
                                                 327,562               (26,950)

5. Analysis of net debt

                         At beginning     Cash flow         Other    At year end
                              of year                    non-cash               
                                                          changes               
                                                                                
                                    �             �             �              �
                                                                                
Cash at bank and in hand      776,338       597,103             -      1,373,441
                                                                                
Overdrafts                   (24,586)      (40,131)             -       (64,717)
                                                                                
                              751,752       556,972             -      1,308,724
                                                                                
Debt due within one year     (70,397)        70,397             -              -
                                                                                
Debt due after one year             -     (403,000)             -      (403,000)
                                                                                
Finance leases and hire      (12,587)         5,041       (4,876)       (12,422)
purchase contracts                                                              
                                                                                
Total                         668,768       229,410       (4,876)        893,302



END



Mkm Group (LSE:MKM)
Historical Stock Chart
From Jun 2024 to Jul 2024 Click Here for more Mkm Group Charts.
Mkm Group (LSE:MKM)
Historical Stock Chart
From Jul 2023 to Jul 2024 Click Here for more Mkm Group Charts.