TIDMMIRI

RNS Number : 5298B

Mirriad Advertising PLC

02 June 2023

2 June 2023

Mirriad Advertising plc

("Mirriad" or the "Company")

Results of General Meeting, Open Offer, PDMR Dealings and Total Voting Rights

Mirriad, the leading in-content advertising company, is pleased to announce that at its General Meeting held earlier today all resolutions, as set out in the Circular dated 16 May 2023 relating to a conditional Placing to raise GBP5.75 million (before expenses) and an Open Offer to raise up to an additional GBP2 million (before expenses), were duly passed. The proxy votes received from Shareholders on each Resolution were as follows:

 
                                  For              Against       Withheld 
                             Votes        %      Votes     % 
                         ------------  ------  --------  -----  --------- 
 Ordinary Resolution 
                         ------------------------------------------------ 
 To authorise the 
  directors to allot 
  ordinary shares         145,647,535   99.91   133,476   0.09     89,277 
                         ------------  ------  --------  -----  --------- 
 Special Resolution 
                         ------------------------------------------------ 
 To disapply Section 
  561 of the Companies 
  Act 2006                145,492,435   99.78   320,576   0.22     67,277 
                         ------------  ------  --------  -----  --------- 
 

The number of Ordinary Shares in issue on 2 June 2023 was 279,180,808. Shareholders were entitled to one vote per share.

Accordingly, the Placing and the Open Offer are expected to complete, conditional on Admission, at 8.00 a.m. on 5 June 2023 (or such later time and/or date as Panmure Gordon, Baden Hill and the Company may agree, but in any event by no later than 8.00 a.m. on 30 June 2023).

Result of the Open Offer

The Company is also pleased to announce that it has raised GBP0.55 million via the Open Offer and, accordingly, has raised total gross proceeds of approximately GBP6.30 million through the Placing and Open Offer.

The Open Offer closed for acceptances at 11.00 a.m. on 1 June 2023. Valid acceptances have been received in respect of 18,461,929 Open Offer Shares, representing approximately 27.69 per cent. of the Open Offer Shares available under the Open Offer. In accordance with the terms and conditions of the Open Offer, all applications made pursuant to the Open Offer (and Excess Shares applied for under the Excess Application Facility) have been met in full. The Company has therefore raised gross proceeds of approximately GBP0.55 million through the Open Offer.

Directors' Dealings

As set out in the Circular dated 16 May 2023, Participating Directors indicated their intention to participate in the Open Offer. The results of their participation in the Open Offer and therefore, upon Admission, their interests in Ordinary Shares will be as follows:

 
 Director        Position           Number         Percentage       Number        Number            Percentage 
                                     of Ordinary    interest         of Shares     of Ordinary       interest 
                                     Shares         in Existing      acquired      Shares            in the 
                                     held prior     Ordinary         under the     held following    Enlarged 
                                     to the         Share Capital    Open Offer    the Placing       Share Capital 
                                     Placing                                       and Open          upon Admission 
                                     and Open                                      Offer 
                                     Offer 
 Stephan         Chief Executive 
  Beringer        Officer                358,333             0.13       833,333         1,191,666              0.24 
                -----------------  -------------  ---------------  ------------  ----------------  ---------------- 
                 Non-Executive 
 John Pearson     Chairman               261,666             0.09       333,333           594,999              0.12 
                -----------------  -------------  ---------------  ------------  ----------------  ---------------- 
 Bob Head        Non-Executive 
  (1)             Director               183,333             0.07       135,267           318,600              0.07 
                -----------------  -------------  ---------------  ------------  ----------------  ---------------- 
 

1. As stated in the Circular Bob Head intended to subscribe for 134,166 Open Offer Shares. He has chosen to subscribe for an additional 1,101 Open Offer Shares at an additional cost of GBP33.03.

Interests of the Concert Party

Following the result of the Open Offer, the interests of each of the members of the Concert Party in the issued ordinary share capital of the Company and the existence of which is known to, or could with reasonable due diligence be ascertained by, any Director following Admission are as follows:

 
                              Number of      Percentage       Number of      Percentage 
                               Ordinary       interest         Ordinary       interest 
                               Shares held    in Existing      Shares held    in the Enlarged 
                               prior to       Ordinary         following      Share Capital 
                               the Placing    Share Capital    the Placing    upon Admission 
                               and Open                        and Open 
                               Offer                           Offer 
 IP2IPO Portfolio L.P. 
  (acting by its general 
  partner IP2IPO Portfolio 
  (GP) Limited) (1)             34,460,238            12.34     34,460,238               7.04 
                             -------------  ---------------  -------------  ----------------- 
 Parkwalk Advisors 
  Ltd                           35,977,908            12.89     35,977,908               7.24 
                             -------------  ---------------  -------------  ----------------- 
 Dr Mark Alexander 
  Reilly                            66,666             0.02         66,666               0.01 
                             -------------  ---------------  -------------  ----------------- 
 Alastair Hugh Lowell 
  Kilgour (2)                      791,668             0.28        791,668               0.16 
                             -------------  ---------------  -------------  ----------------- 
 Lois Day                                -                -              -                  - 
                             -------------  ---------------  -------------  ----------------- 
 Total                          71,296,480            25.54     71,296,480              14.57 
                             -------------  ---------------  -------------  ----------------- 
 

1. Includes (1) 50,001 Ordinary Shares held by two IP Group plc directors, who each hold 16,667 Ordinary Shares, and those directors are also directors of IP2IPO Portfolio (GP) Limited and (2) 16,667 Ordinary Shares held by one other director of IP2IPO Portfolio (GP) Limited.

   2.   Held indirectly. 

Admission and Total Voting Rights

Application has been made to the London Stock Exchange for a total of 210,128,596 New Ordinary Shares to be admitted to trading on AIM. It is expected that Admission and dealings in the 210,128,596 New Ordinary Shares will commence at 8.00 a.m. on 5 June 2023. The New Ordinary Shares will rank pari passu with the existing Ordinary Shares. Following Admission, the Enlarged Share Capital of the Company will consist of 489,309,404 Ordinary Shares, none of which are held in treasury. Therefore, the total number of voting rights in the Company will be 489,309,404 and this figure may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company.

This announcement should be read in conjunction with the full text of the Circular posted to Shareholders on 16 May 2023, a copy of which is available on the Company's website at: https://www.mirriadplc.com/investor-relations .

The same definitions apply throughout this announcement as are applied in the Circular.

The person responsible for the release of this announcement on behalf of the Company is David Dorans, Chief Financial Officer.

S

The information contained within this announcement is deemed by the Company to constitute inside information as stipulated under The Market Abuse Regulation (EU 596/2014) pursuant to The Market Abuse (Amendment) (EU Exit) Regulations 2018 (the "Market Abuse Regulations"). Upon the publication of this announcement via a Regulatory Information Service ("RIS"), this inside information is now considered to be in the public domain.

About Mirriad

Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions.

Mirriad currently operates in the US, Europe and the Middle East.

Enquiries:

Mirriad Advertising plc

Stephan Beringer, Chief Executive Officer

David Dorans, Chief Financial Officer

Tel: +44 (0)207 884 2530

Financial Adviser, Nominated Adviser and Joint Broker:

Panmure Gordon

James Sinclair-Ford / Daphne Zhang (Corporate Advisory)

Rupert Dearden (Corporate Broking)

Tel: +44 (0)20 7886 2500

Financial Communications:

Charlotte Street Partners

Tom Gillingham Tel: +44 (0) 7741 659021

The notifications below are made in accordance with the requirements of the Market Abuse Regulations:

 
      Details of the person discharging managerial responsibilities 
  1    / person closely associated 
 a)   Name                       John Pearson 
                                  Stephan Beringer 
                                  Bob Head 
     -------------------------  ------------------------------------------------ 
      Reason for the notification 
  2 
     --------------------------------------------------------------------------- 
 a)   Position / status          Non-Executive Chairman (John Pearson) 
                                  Chief Executive Officer (Stephan Beringer) 
                                  Non-Executive Director (Bob Head) 
     -------------------------  ------------------------------------------------ 
 b)   Initial notification       Initial notification 
       / amendment 
     -------------------------  ------------------------------------------------ 
      Details of the issuer, emission allowance market participant, 
  3    auction platform, auctioneer or auction monitor 
     --------------------------------------------------------------------------- 
 a)   Name                       Mirriad Advertising plc 
     -------------------------  ------------------------------------------------ 
 b)   LEI                        213800ZKOK9GIME7HE62 
     -------------------------  ------------------------------------------------ 
      Details of the transaction(s): section to be repeated for 
  4    (i) each type of instrument; (ii) each type of transaction; 
       (iii) each date; and (iv) each place where transactions have 
       been conducted 
     --------------------------------------------------------------------------- 
 a)   Description of             Ordinary shares of GBP0.00001 each 
       the financial              ISIN: GB00BF52QY14 
       instrument, type 
       of instrument 
       Identification 
       code 
     -------------------------  ------------------------------------------------ 
 b)   Nature of the              Subscription for Ordinary Shares through 
       transaction                Open Offer 
     -------------------------  ------------------------------------------------ 
 c)   Price(s) and volume(s)     Subscription price of 3p each 
 
                                  333,333 Ordinary Shares (John Pearson) 
                                  833,333 Ordinary Shares (Stephan Beringer) 
                                  135,267 Ordinary Shares (Bob Head) 
     -------------------------  ------------------------------------------------ 
 d)   Aggregated information     333,333 Ordinary Shares and GBP10,000 (John 
       - Aggregated volume        Pearson) 
       - Price                    833,333 Ordinary Shares and GBP25,000 (Stephan 
                                  Beringer) 
                                  135,267 Ordinary Shares and GBP4,025 (Bob 
                                  Head) 
     -------------------------  ------------------------------------------------ 
 e)   Date of the transaction    2 June 2023 
     -------------------------  ------------------------------------------------ 
 f)   Place of the transaction   Outside a trading venue 
     -------------------------  ------------------------------------------------ 
 

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END

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June 02, 2023 07:40 ET (11:40 GMT)

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