TIDMMIRI
Mirriad Advertising PLC
03 April 2023
3 April 2023
Mirriad Advertising plc
("Mirriad" or the "Company")
Mirriad and Amagi technical integration enables addressable
virtual product placements for publishers and brands
Mirriad, the leading in-content advertising company today
announces a technical integration with Amagi, a global leader in
end-to-end cloud-managed live and on-demand SaaS technology. The
integration enables content owners to dynamically serve virtual
product placements (VPP).
Amagi is a US cloud technology pioneer and leader that enables
TV networks and content owners to launch, manage, distribute and
monetise live, linear, and on-demand channels across cable, over
the top (OTT) and Free Ad-supported Streaming TV (FAST) platforms,
worldwide. It works with over 700 content brands, across over 40
countries, delivering more than 50bn ad opportunities per year.
Mirriad's capabilities will now be made available to hundreds of
content owners across Amagi's ecosystem to help them easily
monetise the powerful in-content format. The Company has previously
outlined that the ability to programmatically deliver VPP and
in-content advertising will be key to scaling the in-content
format, driving revenue and giving advertisers new opportunities to
reach viewers, whilst enhancing the watching experience.
In-content advertising including VPP has been gaining momentum
for years as it becomes part of leading advertisers' media mix. The
ability to enable it dynamically creates a whole new opportunity
for brands to transact and target audience segments, just like
other digital media formats.
Leading Mirriad lifestyle programmers, such as Tastemade - which
also works with Amagi - are key drivers of success. They provide
premium content and an innovative approach to the programmatic
ecosystem that helps brands maximise their outcomes. Amagi,
Tastemade and Mirriad have already seen success activating this
solution in the market, and plans to expand the offering to new
channels are underway.
S tephan Beringer, CEO of Mirriad , said: "This technical
integration with Amagi is a further step forward on our path to
scale through programmatic. Amagi is a recognised industry leader
with a vast ecosystem and offers a key growth opportunity in
Mirriad's core US market. We are very excited by the new
opportunities this integration opens up to us and to Amagi's
numerous content partners, including our existing partner
Tastemade.
"Research has consistently proven that Mirriad's solution
improves campaign effectiveness and on top of these strong
fundamentals, data-driven targeting will further enhance its
performance and potential applications."
Srinivasan KA, Co-founder & Chief Revenue Officer at Amagi,
said: "With Mirriad, brands can unlock virtual product placements
across our global content network for a truly next-generation
advertising opportunity. Our partnership provides an incredible
opportunity to deliver in-content advertising to the right audience
in the right place at the right time and do it at scale."
Adam Frischer, US Head of Sales & Brand Partnerships at
Tastemade , said: "Tastemade has the unique ability to transform
viewers into doers through content that inspires.
Our brand partners really value Tastemade for providing a
destination to reach their prospective consumers while in this
"doer" mindset. Mirriad, through its cutting-edge virtual product
placement technology, enables our customers to seamlessly get their
brands even closer to these moments of inspiration at scale, via an
easy-to-activate solution."
ENDS
Enquiries:
Mirriad Advertising plc
Stephan Beringer, Chief Executive Officer
David Dorans, Chief Financial Officer
Via Charlotte Street Partners or Panmure Gordon
Joint Financial Adviser, Nominated Adviser and Joint Broker:
Panmure Gordon
James Sinclair-Ford / Daphne Zhang (Corporate Advisory)
Rupert Dearden (Corporate Broking)
Tel: +44 (0)20 7886 2500
Financial Communications:
Charlotte Street Partners
Tom Gillingham Tel: +44 (0) 7741 659021
About Mirriad
Mirriad's award-winning solution creates new advertising
inventory for brands. Our patented, AI and computer vision powered
platform dynamically inserts products and innovative signage
formats after content is produced. Mirriad's market-first solution
creates a new revenue model for content owners distributing across
traditional ad supported and subscription services, and
dramatically improves the viewer experience by limiting commercial
interruptions. Mirriad currently operates in the US, Europe and
Asia.
About Amagi
Amagi is a next-generation media technology company that
provides cloud broadcast and targeted advertising solutions to
broadcast TV and streaming TV platforms. Amagi enables content
owners to launch, distribute and monetise live linear channels on
Free Ad-supported Streaming TV and video services platforms. Amagi
also offers 24x7 cloud-managed services bringing simplicity,
advanced automation, and transparency to the entire broadcast
operations. Overall, Amagi supports 700+ content brands, 800+
playout chains, and over 2100 channel deliveries on its platform in
over 40 countries. Amagi has a presence in New York, Los Angeles,
Toronto, London, Paris, Melbourne, Seoul, Singapore, and broadcast
operations in New Delhi, and an innovation center in Bangalore.
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