TIDMMIRI
Mirriad Advertising PLC
19 December 2022
19 December 2022
Mirriad Advertising plc
("Mirriad" or the "Company")
Mirriad announces partnership with Scripps Networks
Multimedia powerhouse brings premium content and diverse
audiences to Mirriad marketplace
Mirriad, the leading in-content advertising company, will bring
content from the Scripps Networks portfolio of television networks
into its in-content marketplace, enabling brands to access diverse
audiences and premium content in upcoming new holiday movies and
shows.
Scripps Networks, part of North American The E.W. Scripps
Company (NASDAQ: SSP), includes national news outlets Newsy and
Court TV, as well as leading entertainment brands ION, ION Mystery,
ION Plus, Bounce, Bounce XL, Grit, Laff, TrueReal and Defy TV.
Scripps Networks will be able to use Mirriad's platform to
integrate brands and products across ION and Bounce, including in
new original holiday movies as well as in the blockbuster series,
"Johnson," and "Finding Happy" and the newly-announced comedy "Act
Your Age" premiering in the spring of 2023.
There are plans to expand the partnership to additional brands
within the Scripps portfolio, including Court TV and BounceXL.
The Company's in-content advertising solution places brands in
the programme, allowing brands to engage with their viewers in
scenes that won't be skipped or ignored.
Stephan Beringer, CEO at Mirriad, said: "We are thrilled to
announce our partnership with Scripps Networks, a true leader in
multi-platform television programming. The Scripps networks
showcase some of the highest quality content available in the
market and attract large, loyal and diverse audiences."
Jodi Chisarick, SVP and General Sales Manager, Scripps Networks
, said: "Mirriad's in-content advertising solution allows us to
create unique, immersive and meaningful new opportunities for our
marketing partners both pre and post production."
ENDS
Enquiries:
For further information please visit www.mirriad.com or
contact:
Mirriad Advertising plc
Stephan Beringer, Chief Executive Officer
David Dorans, Chief Financial Officer
Tel: +44 (0)207 884 2530
Financial Adviser, Nominated Adviser and Broker:
Panmure Gordon
Alina Vaskina / James Sinclair-Ford (Corporate Advisory)
Erik Anderson (Corporate Broking)
Tel: +44 (0)20 7886 2500
Financial Communications:
Charlotte Street Partners
Tom Gillingham Tel: +44 (0) 7741 659021
Andrew Wilson Tel: +44 (0) 7810 636995
About Mirriad
Mirriad's award-winning solution creates new advertising
inventory for brands. Our patented, AI and computer vision powered
platform dynamically inserts products and innovative signage
formats after content is produced. Mirriad's market-first solution
creates a new revenue model for content owners distributing across
traditional ad supported and subscription services, and
dramatically improves the viewer experience by limiting commercial
interruptions. Mirriad currently operates in the US, Europe and
China.
About Scripps
Scripps Network is a North American network that has monthly
viewership of over seventy-one million viewers and is a division of
The E.W. Scripps Company, a diversified media company focused on
creating a better-informed world. Scripps Networks' portfolio
includes national news outlets Newsy and Court TV, as well as
leading entertainment brands ION, ION Mystery, ION Plus, Bounce,
Bounce XL, Grit, Laff, TrueReal and Defy TV.
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END
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