Mirriad Advertising PLC Mirriad delivers first programmatic integration
December 05 2022 - 2:00AM
RNS Non-Regulatory
TIDMMIRI
Mirriad Advertising PLC
05 December 2022
5 December 2022
Mirriad Advertising plc
("Mirriad" or the "Company")
Mirriad delivers milestone first programmatic integration
Pioneering in-content test successfully paves the way for future
commercial transactions
Mirriad, the leading in-content advertising company, has
delivered its first in-content advertisements via an end-to-end
programmatic transaction.
Programmatic advertising uses an automated process to purchase
digital ad inventory across web, mobile, apps, video and other
digital channels. While traditional methods generally entail manual
processes, programmatic buying uses automation and machine learning
to efficiently buy and sell the inventory instead.
Connecting its platform with the digital media ecosystem is a
significant step forward in Mirriad's strategy to include
in-content as part of programmatic ad buying. Delivered into
programming on a popular global network, via a leading demand side
platform, this pioneering test successfully paves the way for
future commercial transactions.
Mirriad's in-content platform virtually places brands in video
content, driving engagement with viewers in scenes that won't be
skipped or ignored, increasing advertisers' reach and resulting in
higher attention and engagement.
Stephan Beringer, CEO of Mirriad , said: "This is a significant
milestone for Mirriad, delivering our first placements through an
end-to-end programmatic transaction. We've always said that
connecting our platform with the programmatic media ecosystem is
the key to delivering scale to our game changing solution. Today,
we are seeing the first results of that."
ENDS
Enquiries:
For further information please visit www.mirriad.com or
contact:
Mirriad Advertising plc
Stephan Beringer, Chief Executive Officer
David Dorans, Chief Financial Officer
Tel: +44 (0)207 884 2530
Financial Adviser, Nominated Adviser and Broker:
Panmure Gordon
Alina Vaskina / James Sinclair-Ford (Corporate Advisory)
Erik Anderson (Corporate Broking)
Tel: +44 (0)20 7886 2500
Financial Communications:
Charlotte Street Partners
Tom Gillingham Tel: +44 (0) 7741 659021
Andrew Wilson Tel: +44 (0) 7810 636995
About Mirriad
Mirriad's award-winning solution creates new advertising
inventory for brands. Our patented, AI and computer vision powered
platform dynamically inserts products and innovative signage
formats after content is produced. Mirriad's market-first solution
creates a new revenue model for content owners distributing across
traditional ad supported and subscription services, and
dramatically improves the viewer experience by limiting commercial
interruptions. Mirriad currently operates in the US, Europe and
China.
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December 05, 2022 02:00 ET (07:00 GMT)
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